LHLThe Luxury Hospitality LibraryOn the record
Part X — Satellite Houses/LHL-S-267
LHL-S-267

Carita

GROUP XVIII · SALONS & HAIRDRESSING HOUSES
Active record
FoundersRosy and Maria Carita, from Salardú, Val d’Aran, Spain
To Paris1943 · first Paris salon 1945, 83 rue du Faubourg Saint-Honoré
Ascendancy1950–1970
OwnerL’Oréal, since 2014
StatusActive record · September 2026

1 · Position

Rosy and Maria Carita came from Salardú in the Val d’Aran, left in the mid-1930s for Toulouse, opened a salon there, and moved to Paris in 1943 — apprenticing first with Gervais, then opening at 83 rue du Faubourg Saint-Honoré. Between 1950 and 1970 Carita was the grand maison of European hairdressing, and Alexandre worked with them from 1952 before opening his own doors along the same street.

2 · Why it is in the Library

The stated insight is the entry: that behind the hair there is a face, a look, a woman — the salon as a place where a whole appearance is composed rather than a service performed. That is the same proposition a good hotel makes about a stay, and Carita made it about an hour. The house was a Spanish creation passing as French, which is worth recording in a register that files by geography.

3 · Candour

⚑ Dates for the first Paris salon vary between 1943 and 1945 across sources and the entry gives both. Carita has belonged to L’Oréal since 2014; the sisters’ house is now a beauty brand, and the distinction between the two is not always drawn in the marketing.