The Palace Company is the Chapur family's Mexican hospitality owner-operator and corporate parent above Palace Resorts, Moon Palace Resorts, Le Blanc Spa Resorts and Baglioni Hotels & Resorts..
Position
The Palace Company is the Chapur family's Mexican hospitality owner-operator and corporate parent above Palace Resorts, Moon Palace Resorts, Le Blanc Spa Resorts and Baglioni Hotels & Resorts.
Filing resolution
LHL-444 remains correctly filed as P2-31-02 in Owners Without a Brand of Their Own. It is a corporate owner rather than a guest-facing flag, while brands in Volume 27 cross-reference it.
LHL scope
The current group file assigns four entries: LHL-072 Baglioni Hotels & Resorts, LHL-431 Beach Palace, LHL-429 Le Blanc Spa Resorts and LHL-430 Moon Palace Resorts.
Taxonomy flag
⚑ The company's own current architecture instead names Palace Resorts, Moon Palace Resorts, Le Blanc Spa Resorts and Baglioni Hotels & Resorts. Beach Palace is currently a Palace Resorts property, not one of the four top-level corporate brands.
Founder
The Palace Company identifies engineer José Antonio Chapur as founder and Honorary President.
Origins
Its history begins with a Lebanese trading family in Yucatán and José Chapur's development work in Cancún.
1970s
The company says Chapur developed an apartment building in Cancún and then entered hotel management during the 1970s.
First hotel
Beach Palace opened in Cancún in 1984 and is identified by the company as its first hotel.
Cancun Palace
Cancun Palace followed in 1988.
Sun Palace
Cancun Puerta del Sol became Sun Palace in 1990.
Moon Palace
Moon Palace launched in 1996 and became the large-scale family-oriented all-inclusive identity.
Le Blanc
The 2000s brought Le Blanc Spa Resort Cancún, establishing an adults-only luxury all-inclusive tier.
Expansion
Playacar Palace, Cozumel Palace, Moon Palace Jamaica and Le Blanc Los Cabos expanded the resort system.
Family ownership
The company currently describes itself as 100% family-owned.
Second generation
Gibrán Chapur is CEO; Jabib Chapur COO; Omar Chapur CFO; and Anuar Chapur Chief Product and Technology Officer.
Family governance
Corporate control and executive stewardship remain concentrated in the founding family rather than dispersed through a listed-company shareholder base.
Palace Foundation
The company says the Palace Foundation was established after Hurricane Wilma in 2005.
All-inclusive DNA
The legacy business was built principally around Mexican-Caribbean all-inclusive resort hospitality.
Vacation club
Palace Elite Vacation Club forms a material customer-retention and distribution layer around the resort business.
Baglioni first stage
On 11 November 2022 Baglioni announced that Palace Resorts was acquiring 75% of Cogeta S.p.A., Baglioni Hotels & Resorts' holding company.
Why 75% matters
The 2022 transaction made Palace majority shareholder but did not immediately eliminate the Polito family's remaining ownership.
Guido Polito
The first-stage transaction explicitly retained Guido Polito as CEO to preserve continuity.
Strategic logic
Palace described Baglioni as a European luxury platform and management team for future investment in Europe, Asia and the Middle East.
Customer logic
The 2022 release also cited Palace's U.S. business and more than 75,000 Palace Elite Vacation Club members as potential demand for Baglioni.
Full acquisition
On 11 October 2023 Palace announced that it had become sole shareholder of Baglioni Hotels & Resorts.
Ownership correction
⚑ The old LHL Baglioni wording 'Private - Polito family' is therefore obsolete.
Leadership change
The 2023 announcement marked Guido Polito's departure and introduced Massimo Baldo as Palace Resorts VP for Europe.
European structure
Current Baglioni legal pages identify The Palace Company Europe S.r.l. as the company managing listed Baglioni properties.
Control
Baglioni privacy material describes that entity as a single-shareholder company under direction and coordination of Controlladora IHC, S.A.P.I. de C.V.
Corporate rename
In early 2024 Palace Resorts announced its evolution into The Palace Company.
Why rename
The new parent identity reflects a portfolio now broader than the Palace Resorts consumer brand.
Current corporate brands
The 2024 announcement lists Palace Resorts, Moon Palace Resorts, Le Blanc Spa Resorts and Baglioni Hotels & Resorts.
Beach Palace issue
Beach Palace is historically crucial as the first hotel, but current Palace material places it within Palace Resorts rather than presenting it as a separate corporate brand.
Register implication
⚑ LHL should eventually decide whether LHL-431 Beach Palace remains a brand entry or is better treated as a house under a future Palace Resorts brand entry.
Baglioni authorship
The Chapur family did not create Baglioni. Roberto Polito founded the Italian hotel company and Guido Polito led its later development before Palace ownership.
Acquisition versus authorship
Corporate ownership from 2022/2023 does not retroactively transfer Baglioni's earlier Italian hospitality authorship to The Palace Company.
London loss
⚑ The 2022 acquisition material still listed Baglioni London, but current Baglioni corporate information no longer lists a London property. The old LHL current-property list must be corrected.
Why losses matter
A group record must preserve exits as well as acquisitions; Baglioni's London presence belongs to history, not the current portfolio.
Forte dei Marmi
The 2023 acquisition release announced a Forte dei Marmi hotel for 2026. It remains a pipeline claim until an operating opening is verified.
International ambition
The Palace Company presents Baglioni as the bridge for further expansion in Europe and beyond.
Punta Cana
Its history also points to Moon Palace The Grand - Punta Cana as part of the next expansion cycle.
Scale
The company describes a family of more than 14,000 team members.
Owner-operator character
Unlike highly asset-light franchisors, The Palace Company grew from resort development, ownership and operation and remains close to real-estate and operating economics.
Property caution
Corporate ownership of the brands does not prove title to every hotel parcel or building; property ownership remains a house-level fact.
Palace Resorts
Palace Resorts is the broad all-inclusive system containing properties including Beach Palace, Cozumel Palace, Playacar Palace and Sun Palace.
Moon Palace brand
Moon Palace is the family-oriented large-resort all-inclusive brand.
Le Blanc brand
Le Blanc Spa Resorts is the adults-only luxury all-inclusive brand.
Baglioni brand
Baglioni Hotels & Resorts is the acquired Italian luxury brand, with European-plan hotels and a Maldives resort.
Why Baglioni changes Palace
Baglioni diversified a Mexican-Caribbean all-inclusive company into European city luxury and Italian resort hospitality.
Why Palace changes Baglioni
Baglioni gained access to Chapur-family capital, the Americas customer base and Palace Elite distribution.
Integration challenge
The group must share capital and commercial systems without flattening Baglioni's Italian identity into a Palace-style all-inclusive operating culture.
Geographic risk
The legacy business remains heavily exposed to Cancún and the Mexican Caribbean, including hurricane and destination-cycle risk.
All-inclusive risk
Palace, Moon Palace and Le Blanc create concentration in leisure all-inclusive economics even as Baglioni diversifies the group.
Candour
⚑ LHL-444 should remain in Volume 31 as the owner/corporate parent. ⚑ The register's four-entry group does not exactly match The Palace Company's own four-brand architecture. ⚑ Baglioni ownership changed 75% in November 2022 and to sole Palace ownership in October 2023. ⚑ Baglioni London is no longer current. ⚑ This master establishes corporate brand ownership, not land title or identical operating structures across every property.
Library cross-references
LHL-072 · Baglioni Hotels & Resorts; LHL-431 · Beach Palace; LHL-429 · Le Blanc Spa Resorts; LHL-430 · Moon Palace Resorts.
Corporate brand list
Palace Resorts; Moon Palace Resorts; Le Blanc Spa Resorts; Baglioni Hotels & Resorts.
Timeline
1970s - José Chapur enters Cancún development and hotel management. 1984 - Beach Palace. 1988 - Cancun Palace. 1990 - Sun Palace. 1996 - Moon Palace. 2005 - Hurricane Wilma and Palace Foundation. November 2022 - 75% of Baglioni holding company acquired. 11 October 2023 - sole Baglioni ownership announced. Early 2024 - Palace Resorts evolves into The Palace Company.
Profile
The Palace Company · LHL-444 · P2-31-02. Mexico / Cancún-Yucatán. Founder & Honorary President: José Antonio Chapur. CEO: Gibrán Chapur. 100% family-owned according to the company. Transformative acquisition: Baglioni, 75% in 2022 and sole ownership in 2023.
Conclusion
The Palace Company belongs in the owners volume because its most important role is above the brands. The Chapur family built an all-inclusive resort business from Cancún, created Moon Palace and Le Blanc, and then used that platform to acquire an Italian luxury hotel company. The 2024 corporate rename acknowledged the new reality: the owner, the brands and the individual hotels are three different layers and should remain separately citable in LHL.
## Primary Sources & Further Reading
Accessed September 2026.
1. [The Palace Company · Our History](https://www.thepalacecompany.com/about-us/our-history)
2. [The Palace Company · Leadership](https://www.thepalacecompany.com/leadership)
3. [The Palace Company · Palace Resorts evolves into The Palace Company](https://www.thepalacecompany.com/press-room/the-palace-company)
4. [Baglioni · 75% Cogeta acquisition · 11 Nov 2022](https://www.baglionihotels.com/press-news/palace-resorts-partnership-baglioni-hotels-resorts)
5. [The Palace Company · Baglioni acquisition · 11 Nov 2022](https://www.thepalacecompany.com/press-room/the-palace-company-acquires-baglioni-hotels-and-resorts)
6. [The Palace Company · Sole Baglioni shareholder · 11 Oct 2023](https://www.thepalacecompany.com/press-room/the-palace-company-sole-shareholder-baglioni-hotels-resorts)
7. [Baglioni · Sole shareholder announcement · 11 Oct 2023](https://www.baglionihotels.com/press-news/palace-resorts-sole-shareholder-baglioni-hotels-resorts)
8. [Baglioni · Current corporate information](https://www.baglionihotels.com/corporate-information)
9. [Baglioni · Terms of Use / The Palace Company Europe](https://www.baglionihotels.com/terms-of-use)