1 · POSITION
Fourth-generation Floirat-Chevanne steward; GM of Hôtel Byblos from 2001, head of Groupe Floirat from 2006, and contemporary author of the 2025 Floirat Signatures identity.
2 · CLASSIFICATION
Part IX · Group III · defining owner/operator/steward. His authorship is generational renewal, not creation of Byblos.
3 · ANCHOR
LHL-H-538 · Hôtel Byblos Saint-Tropez. Corporate cross-reference: LHL-443 · Floirat Signatures.
4 · §17 LINEAGE
NEW CODES flags a possible future joint line: The Floirat Family — Sylvain → Antoine Chevanne. Until ratified, the reserved individual code is retained.
5 · BIRTH
French corporate records place his birth in September 1973; a 2003 Guardian profile describing him as 29 is consistent with that.
6 · FOURTH GENERATION
He is Sylvain Floirat's great-grandson and the fourth generation associated with the family hospitality house.
7 · GROWING UP AT BYBLOS
Chevanne has said he grew up around Byblos from early childhood; the hotel was family environment before workplace.
8 · INHERITED INSTITUTION
By 2001 Byblos already carried decades of social mythology, Les Caves du Roy, loyal guests and deep staff memory.
9 · THE CHALLENGE
His problem was not making Byblos famous but changing a famous hotel without reducing inheritance to nostalgia.
10 · 2001
At 28 he became general manager of Hôtel Byblos after the incumbent director left.
11 · FORTY-EIGHT HOURS
He later recalled that his father gave him 48 hours to decide whether to take the role.
12 · NO MANUAL
He described entering with little experience, no manual and strong deputies around him.
13 · FIRST DECISION
Business Traveller records that his first action as GM was effectively to do nothing: he observed.
14 · OBSERVATION
He watched how people who had known him for years responded to him as leader and waited about a year before changing the hotel.
15 · WHY OBSERVATION MATTERS
In a family hotel, staff and repeat guests can carry more institutional memory than a new executive.
16 · BYBLOS AS BLOOD
The Guardian quoted Chevanne saying Byblos was in his blood, capturing the overlap between biography and house history.
17 · RESTAURANTS FIRST
Early in his tenure he emphasized F&B, including Alain Ducasse's Spoon concept and his own Bayader restaurant.
18 · DUCASSE
The Ducasse relationship became one of the most visible culinary partnerships of the Chevanne era.
19 · BEYOND ROOMS
Food and nightlife anticipated the later group strategy: hospitality, gastronomy and entertainment.
20 · 2006
After five years at Byblos, Chevanne took leadership of Groupe Floirat in 2006.
21 · FROM HOTEL TO GROUP
His authorship expanded from one hotel to capital allocation and strategy across a family portfolio.
22 · LUXURY STRATEGY
Industry histories associate his leadership with a stronger focus on prestige and luxury hospitality.
23 · BYBLOS LABORATORY
Byblos remained the main laboratory for partnerships, design, F&B and social concepts.
24 · FIVE-STAR ERA
Byblos obtained France's five-star classification during his leadership era.
25 · PALACE 2012
On 28 June 2012 Byblos received the official Palace distinction; Chevanne described it as collective achievement.
26 · PALACE LOST
Byblos is absent from France's renewed 2026 Palace list. It remains five-star, so Palace is now historical status.
27 · WHY LOSS BELONGS
Candour requires recording loss of an accolade as clearly as its award.
28 · ART DE VIVRE
Chevanne frames Byblos through freedom, sociability, discretion and limited formality rather than technical luxury alone.
29 · SPACE, TIME, FREEDOM
In TIME France in 2026 he summarized luxury in three words: space, time and freedom.
30 · PRIVACY
He has repeatedly emphasized guest discretion and protection from intrusive photography as part of Byblos culture.
31 · STAFF CONTINUITY
Long-serving employees are part of the institution; stewardship therefore means continuity of people as well as design.
32 · MIREILLE CHEVANNE
His mother Mireille materially shaped modern room decoration and iterative seasonal renewal.
33 · SHARED AUTHORSHIP
The modern Byblos is not Antoine's work alone: family, managers, chefs and designers all contribute.
34 · DELEGATION
After moving to group leadership he used professional general managers rather than retaining permanent day-to-day hotel control.
35 · CHRISTOPHE CHAUVIN
Chauvin became a major Byblos operator and later returned as GM and brand-development leader.
36 · LES CAVES DU ROY
Chevanne preserved nightlife as a core hospitality discipline rather than a nostalgic side business.
37 · 50TH ANNIVERSARY
In 2017 Byblos and Les Caves celebrated fifty years through renovation, events and luxury-house partnerships.
38 · LUXURY PARTNERSHIPS
Goyard, Audemars Piguet, Dom Pérignon, Rolls-Royce, Sisley and Missoni were among partners used to reinforce the luxury ecosystem.
39 · BYBLOS BEACH
The later beach club expanded the Saint-Tropez system into sleep + beach + night.
40 · THREE PILLARS
A 2025 interview attributes to Chevanne a strategy around luxury hospitality, gastronomy and entertainment.
41 · PORTFOLIO
The group also holds La Réserve Saint-Jean-de-Luz and Les Manoirs de Tourgéville.
42 · NO STANDARDIZATION
Chevanne's collection logic preserves distinct houses rather than turning them into identical Floirat hotels.
43 · 2025 REBRAND
Groupe Floirat became Floirat Signatures in 2025.
44 · WHY SIGNATURES
The name formalizes a curatorial principle: common family stewardship, individual property signatures.
45 · INDEPENDENT AUTHORSHIP
The rebrand is the clearest evidence that Chevanne is more than the last name in a family genealogy.
46 · OWNER AND CHAIRMAN
Business Traveller identifies him in 2026 as owner and chairman of Floirat Signatures.
47 · 60TH ANNIVERSARY
Current renewal is also preparation for Byblos's sixtieth anniversary in 2027.
48 · LAURA GONZALEZ
Recent commissions to Laura Gonzalez illustrate Chevanne's editorial method: strong external authors working inside an inherited house identity.
49 · LAYERED DESIGN
Byblos remains visually layered rather than becoming a single-designer hotel.
50 · ART CONTINUITY
The family art collection continues to grow, making art inherited capital rather than frozen décor.
51 · BEYOND THE STAY
Beach, nightlife, retail and branded objects extend Byblos beyond room inventory.
52 · CURRENT SETBACK
The 2026 Palace-status loss coincides with renovation and anniversary preparation; this master records both without claiming causation.
53 · NOT THE FOUNDER
Chevanne did not create Byblos, Groupe Floirat or Les Caves du Roy. Gay-Para and Sylvain Floirat remain predecessor authors.
54 · NOT MERELY AN HEIR
Twenty-five years of leadership, the three-pillar strategy and Floirat Signatures rebrand constitute independent authorship.
55 · AUTHORSHIP TEST
Without Chevanne, the current group strategy, brand name, F&B evolution, beach extension and partnership architecture would be materially different.
56 · SYLVAIN FLOIRAT LINK
LHL-P-368 Sylvain Floirat represents acquisition and institutionalization; Chevanne represents fourth-generation renewal.
57 · GAY-PARA LINK
LHL-P-370 Jean-Prosper Gay-Para remains creator of Byblos; Chevanne's authorship begins three generations after the 1967 transfer.
58 · CURRENT STATUS
As of September 2026 Chevanne remains the leading family steward associated with Floirat Signatures and Byblos.
59 · TIMELINE
September 1973 — born. 2001 — GM of Byblos. 2006 — leadership of Groupe Floirat. 2012 — Palace distinction. 2017 — 50th anniversary. 2025 — Floirat Signatures. 2026 — Byblos no longer on the renewed Palace list; renewal continues toward the 60th anniversary.
60 · PROFILE
Antoine Chevanne. Born September 1973. Owner/chairman of Floirat Signatures; fourth-generation family steward. Anchor: LHL-H-538 · Hôtel Byblos Saint-Tropez.
61 · CANDOUR
⚑ Sources variously use CEO, président du directoire, owner and chairman; the stable fact is leadership of the family group from 2006. ⚑ Only September 1973 is supported here; no day is invented. ⚑ Byblos's Palace distinction is historical, not current in 2026. ⚑ Modern Byblos is shared authorship. ⚑ Under unresolved §17, P-368 and P-369 may ultimately become one Floirat-family lineage entry.
62 · CONCLUSION
Chevanne's contribution is not that he inherited Byblos. It is that he learned how not to suffocate it with inheritance: observe first, then renew restaurants, design, beach life and the group while preserving the informal freedom that makes the house recognizable. ## Sources Signed source titles below are active hyperlinks. Accessed September 2026. 1. [Business Traveller · Bardot, Byblos and the Family That Built a Saint-Tropez Icon · 19 June 2026](https://www.businesstraveller.com/insights/bardot-byblos-and-the-family-that-built-a-saint-tropez-icon/) 2. [TIME France · Le Byblos perpétue le mythe de Saint-Tropez · 9 May 2026](https://www.timefrance.fr/business/le-byblos-perpetue-le-mythe-de-saint-tropez/) 3. [L'Hôtellerie Restauration · Hôtellerie et transmission : des histoires de familles · 2023](https://www.lhotellerie-restauration.fr/actualite/hotellerie-et-transmission-des-histoires-de-familles) 4. [The Guardian · Trop till you drop · 13 July 2003](https://www.theguardian.com/lifeandstyle/2003/jul/13/foodanddrink.features2) 5. [Forbes · St. Tropez Icon Hotel Byblos Returns To The Spotlight · 4 June 2025](https://www.forbes.com/sites/jimdobson/2025/06/04/hotel-byblos-brings-glamour-back-to-st-tropez-with-new-suites-and-starry-nights/) 6. [Luxus Plus · Interview Antoine Chevanne & Jean-Marie Trancher · 2025](https://luxus-plus.com/interview-antoine-chevanne-floirat-signatures-et-jean-marie-trancher-byblos-saint-tropez/) 7. [Le Temps · Byblos, la légende d'un palace · 2017](https://www.letemps.ch/gastronomie-vin/byblos-legende-dun-palace) 8. [Le Monde · Saint-Tropez : plaisirs de jour, excès de nuits · 18 July 2017](https://www.lemonde.fr/festival/article/2017/07/18/saint-tropez-plaisirs-de-jour-exces-de-nuits_5162096_4415198.html) 9. [Floirat / Byblos · 50th Anniversary history dossier](https://www.doyou-magazine.fr/pdf/MORE_2_lowdef.pdf) 10. [Hôtel Byblos Saint-Tropez · Company profile / Floirat Signatures](https://www.linkedin.com/company/byblos-saint-tropez) 11. [Atout France · Hotel classification database](https://www.classement.atout-france.fr/recherche-etablissements) 12. [Le Monde · Updated list of France's Palaces · 2 June 2026](https://www.lemonde.fr/economie/article/2026/06/02/c-est-la-palme-d-or-de-l-hotellerie-francaise-l-etat-donne-sa-nouvelle-liste-des-33-palaces-les-plus-luxueux-du-pays_6696437_3234.html)