LHLThe Luxury Hospitality LibraryOn the record
Register/Part X — Satellite Houses/Historic Markets & Bazaars/LHL-S-227
LHL-S-227

Pike Place Market

XIV · HISTORIC MARKETS & BAZAARS
1907– · Active · Seattle · Meet the Producer — the provenance rule, written as law
Founded17 August 1907 — under Seattle Ordinance 16636, passed 5 August 1907
OriginUnited States
Owner / operatorPike Place Market Preservation and Development Authority, created 1973
GenrePublic farmers’ market
House typeLiving market
LocationsPike Place, Downtown Seattle
Principal LHL anchorsLHL-S-218 · Borough Market
Contribution to hospitalityMeet the Producer — a stall rule requiring the seller to have grown the goods, and the ancestor of every menu that names its farm

1 · Opening

The price of onions in Seattle went from ten cents a pound to a dollar. The market that answered that is the reason this row exists, but the answer was not a building. It was a rule about who may sell.

2 · Why it matters

The commission houses along Western Avenue stood between the farms and the city, underpaying the growers and overcharging the shoppers, and both ends of the trade were furious. Thomas Revelle — councilman, lawyer and preacher — found an 1896 city ordinance that had never been used, allowing Seattle to set aside land as a public market. Ordinance 16636 passed on 5 August 1907 and the market opened twelve days later, on a wet Saturday, with a handful of farmers and about fifty shoppers who pushed past the single policeman on duty. The first wagon sold out within minutes. Within a week seventy were coming daily.

The rule is the contribution. Stall space was to be assigned only to those who had raised, produced or manufactured what they were selling, and the phrase that grew out of it — Meet the Producer — is written across the entrance to this day.

That is a provenance requirement enforced as a condition of trading, and it predates by most of a century the farm-to-table language that now appears on menus everywhere in this register. Sani, SUJÁN, Tierra and a hundred lodges tell guests where the food came from. Pike Place made the claim structural: you could not occupy the stall unless the answer was you.

3 · Signature & ritual

The market was built by a hotelier. Frank Goodwin owned the Leland Hotel at the corner of Pike Street and Pike Place, understood immediately what an adjoining public market was worth, and began by covering the pavement outside his own building for the farmers to use. Over the following decade his Public Market and Department Store Company bought most of the surrounding property and raised the Corner Market, the Economy Market, the Sanitary Public Market and the Main Market. The permanent architecture of Pike Place is hospitality capital, invested in a market because the market made the hotel worth more.

4 · What this house does not solve

The market was nearly destroyed by a hotel, too. The 1963 Pike Plaza scheme proposed demolishing it for a hotel, an apartment block, four office buildings, a hockey arena and a parking garage, and it had the mayor, much of the council and many market property owners behind it. The council voted to proceed in August 1969.

What stopped it was a citizens' campaign — Victor Steinbrueck's Friends of the Market, with Mark Tobey, Betty Bowen and others — and an initiative carried by Seattle voters on 2 November 1971, which created a historic district and returned the market to public hands. The Library records that as a warning rather than a triumph: a market of this importance survived by one ballot, against its own city government.

And the founding rule now governs a minority of the site. Pike Place carries well over ten million visitors a year, and the farmers who gave it its purpose trade beside craftspeople, restaurants and shops selling to people who came to look. Meet the Producer is still on the sign; it is no longer a description of most of what is sold beneath it.

5 · LHL connections

6 · Timeline

7 · LHL story

“Meet the Producer” — Seattle answered a price-gouging scandal not with a building but with a rule: the stall goes to whoever grew what is on it. Everything the industry now says about provenance starts there.

Sources

What the entry rests on. Each reference records the specific facts it supports, so a disputed line can be traced to the account it came from.

The housePike Place Market — Market historyby 1907 the price of onions had risen from ten cents a pound to a dollar; farmers were forced to work with price-gouging middlemen in the wholesale commission houses along Western Avenue; Council Member Thomas Revelle found a never-before-used city ordinance allowing Seattle to set aside land for a public market, and the hillside bluff along 1st Avenue was chosen; Steinbrueck’s Last Chance to Save the Market flyer called out the merchants who would profit from its destruction
The housePike Place Market — 16 things you may not knowthe Meet the Producer creed across the entrance sign originated with one of the first rules of the farmer guidelines: space was to be assigned only to those who had raised, produced or manufactured the goods they offered; seven years of advocacy by Friends of the Market ended when voters approved a historic district in November 1971, and in 1973 the city created the Pike Place Market Preservation & Development Authority
PrimarySeattle City Archives — Pike Place Market Centennialthe City Council under Council President Thomas Revelle passed Ordinance 16636 establishing a public farmers’ market on the west side of Pike Place; it opened 17 August 1907; by 1909 it averaged 64 farmers per day and 300,000 visitors per month, and by 1915 over 150 farmers a day; Frank Goodwin, owner of the Leland Hotel at Pike Street and Pike Place, covered the pavement outside his business for the farmers and his Public Market and Department Store Company built the Corner, Economy, Sanitary and Main Market buildings; the council voted to proceed with urban renewal on 4 August 1969
ReferencePike Place Market — founding ordinance and 1971 initiativeRevelle used the precedent of an 1896 Seattle ordinance allowing the city to designate tracts of land as public markets; the first building, the Main Arcade, opened 30 November 1907; the 1963 Pike Plaza proposal would have replaced the market with a hotel, an apartment building, four office buildings, a hockey arena and a parking garage; an initiative passed on 2 November 1971 created a historic preservation zone and returned the market to public hands