Porsche Design Tower is the completed automotive-design residence in Sunny Isles Beach created by Porsche Design and Dezer Development.
Position
Porsche Design Tower is the completed automotive-design residence in Sunny Isles Beach created by Porsche Design and Dezer Development. Opened in 2017, it was Porsche Design's first residential real-estate project and became the original high-rise in which residents could remain in their cars while an automated lift carried vehicle and owner to a private sky garage beside the apartment.
Classification
Part VII · Volume 3 · Automotive Residences. Register code LHL-A-003; book number P7-03-03. Hotel parent: none. Register note: Sunny Isles Beach — the original car-lift building.
Why it matters
Porsche Design Tower is a completed condominium with a secondary market and years of operation, making it one of the strongest proofs for the Automotive Residences category.
The brand
Porsche Design was founded in 1972 by Ferdinand Alexander Porsche to take principles associated with Porsche design beyond the automobile into products and environments.
Porsche Design versus Porsche cars
The residence is a Porsche Design project, not a Porsche automobile factory, dealership or Porsche-operated hotel. Porsche Design is the lifestyle/design brand that entered the real-estate collaboration.
No hotel parent
There is no Porsche Design hotel operating system behind the Miami tower. Its A-series place rests on design, trademark licensing and real-estate collaboration.
First residential project
Porsche Design calls Miami its first residential building and first foray into residential real estate.
Development partnership
Dezer Development partnered with Porsche Design to create the project.
Master licence
Dezer says that in 2012 it announced a master licensing agreement with Porsche Design Group to expand the brand into residential real estate.
Why licence matters
The project therefore begins with a contractual brand relationship rather than Porsche Design purchasing land and becoming a conventional condominium developer.
Developer
Dezer Development is the development-side author of the tower and the party that brought the branded condominium to market.
Gil Dezer
Gil Dezer is the defining development-side individual and is already anchored in the register to LHL-A-003.
Architects
Sieger Suarez Architects designed the tower and remain separate architectural authors.
People anchors
The register anchors LHL-P-295 · Gil Dezer and LHL-P-301 · Charles M. Sieger & José J. Suárez to LHL-A-003; it also anchors LHL-P-289 · Robert Bailey III to the Porsche Design Tower/Bentley lineage.
Part VII anatomy
Dezer Development = development platform; Porsche Design = brand/design/licence layer; Sieger Suarez = architecture; engineers and contractors = technical delivery; condominium association/manager = ongoing operations; buyers = unit owners.
Location
The tower stands at 18555 Collins Avenue, Sunny Isles Beach, Florida.
Construction period
Porsche Design lists the Miami tower construction period as 2013-2017.
Grand opening
Porsche Design and Dezer celebrated the grand opening in March 2017; a Porsche Design press release published in 2018 documented the completed project and its operating amenities.
Scale
Porsche Design identifies 60 floors and 132 residential units.
Height
Porsche Design lists an overall height of approximately 198 metres.
Three car elevators
Porsche Design lists three automobile elevators in the Miami tower.
Dezervator
The patented automobile elevator system is known as the Dezervator, named after developer Gil Dezer.
Core invention
Residents drive into the lift and are transported while remaining in the vehicle to the level of their home.
Sky garages
Cars are stored in sky garages integrated with the residential unit and separated from living space by glass.
Capacity
Porsche Design says individual residences can have between two and eleven sky-garage spaces depending on the unit.
Why this changed planning
The automobile ceased to be a remote basement object and became part of the apartment's arrival sequence, display environment and privacy system.
Car as key
Porsche Design describes automobiles as effectively functioning as the key to the apartment experience because arrival occurs directly with the vehicle.
Privacy
The car-lift system reduces conventional parking-garage and lobby circulation and allows residents to arrive closer to the private home.
Engineering achievement
Porsche Design described completion as an architectural and engineering achievement because the vehicle-lift system required first-of-a-kind engineering and construction solutions.
Not only branding
This engineering intervention is why Porsche Design Tower is more important than a tower carrying automotive logos: the brand proposition altered circulation and building infrastructure.
Architecture versus engineering
The Dezervator concept does not erase the work of architects, structural engineers, fire consultants, elevator engineers and contractors required to make it safe and code-compliant.
General contractor
Porsche Design identified Miami-based Coastal Construction Group as general contractor.
Balcony pools
Most of the 132 units were designed with private plunge pools on their balconies.
Outdoor kitchens
Porsche Design also identifies outdoor kitchens as part of the apartment equipment.
Cylindrical form
The tower uses a cylindrical high-rise form with floor-to-ceiling glazing to maximize panoramic views.
Functional design
Porsche Design presents functional design, technical innovation and forward-looking technology as principles carried from the brand into the building.
Design transfer
The transfer from automotive culture is functional before decorative: machine, movement, access and precision are part of the architecture.
Founder legacy
Ferdinand Alexander Porsche supplies the historical design philosophy; the Miami tower is a later institutional project executed by contemporary teams.
Car Concierge
Porsche Design described a Car Concierge able to assist residents with vehicle maintenance, tire rotations, washing and related services.
Service boundary
The Car Concierge extends the automotive concept into ownership care, but it remains a residential service rather than Porsche automobile dealership operation.
Private restaurant
The completed tower includes a private oceanfront restaurant for residents.
Spa
Amenities include a spa with Vichy showers.
Sunset terrace
The project includes a sunset terrace with oversized spa tubs.
Ballroom
An oceanfront ballroom and multipurpose clubrooms support private events.
Cinema and game room
The club programme includes a movie theatre plus racing and golf simulators.
Hotel-like is not hotel
Restaurant, spa, concierge and ballroom do not turn the condominium into a Porsche Design hotel. The building is residential.
Service attribution
Day-to-day service belongs to the condominium operating structure and its contractors, not automatically to Porsche Design as a hospitality operator.
Sellout evidence
At the grand-opening stage Porsche Design reported 126 of 132 units sold and an estimated sellout value of about USD 840 million.
Penthouse
Remaining inventory included a four-storey penthouse of about 19,403 square feet with capacity for up to eleven vehicles.
Commercial proof
Sales performance demonstrated that an automotive-design identity could command meaningful demand in ultra-luxury condominium real estate.
No guaranteed premium
The Library does not infer a universal Porsche Design price premium or future investment return from original sales success.
Secondary market
Because the building is completed, its branded identity now exists in a resale market independent of the original developer campaign.
Brand persistence
The building continues to be publicly identified as Porsche Design Tower years after completion.
Persistence versus permanence
Continued use of the name is evidence of durability, not proof that trademark rights are legally perpetual.
Public licence evidence
Dezer publicly describes a master licensing agreement with Porsche Design Group, confirming that the brand relationship is contractual.
Licence term
The public sources reviewed do not disclose the complete term or termination mechanics of the Miami licence.
No invented clause
Unlike Aston Martin and Bentley, this master does not invent an explicit termination clause where reviewed public legal documentation does not provide one.
Palazzo Versace lesson
The Library's Palazzo Versace precedent remains the structural warning: a branded building and the licence to use a luxury name are different assets.
Building versus brand
The tower is a condominium building; Porsche Design is the brand/design layer attached through contractual arrangements.
Owner versus brand
A condominium buyer owns a residence under Florida property documents, not the Porsche Design trademark.
Porsche Design versus Porsche AG
The consumer association with Porsche automobiles is commercially powerful, but the real-estate partner is Porsche Design, whose corporate role must be described accurately.
Stuttgart Tower
Porsche Design Tower Stuttgart was completed in 2023 as the second Porsche Design real-estate project after Miami.
Why Stuttgart matters
The second tower proves that Miami evolved into a repeatable branded-real-estate practice rather than remaining a singular Florida experiment.
Bangkok
Porsche Design now also presents Porsche Design Tower Bangkok as the first Porsche Design Tower in Asia.
Global design platform
Miami, Stuttgart and Bangkok show a growing Porsche Design architectural platform spanning different markets and typologies.
No centralized residence operator
A growing architecture platform still does not create a Porsche Design hotel-style global residential management system.
Dezer lineage
The most important downstream consequence of Miami is visible in later Bentley Residences: Dezer reused and expanded the car-to-home elevator concept with another automotive brand.
Original car-lift building
This is why the register's phrase 'the original car-lift building' is historically useful: Porsche Design Tower established the development template Bentley later elaborated.
Innovation versus imitation
The architectural innovation belongs jointly to developer vision, brand design, architects and engineering rather than to the automotive name alone.
Lifecycle risk
The proprietary elevator system requires maintenance, parts, software and specialist knowledge over a building life measured in decades.
Technology ageing
Vehicle dimensions, EV charging, battery safety and automation standards can change far faster than the concrete structure.
Operational risk
The tower's signature experience depends on the Dezervator remaining reliable.
Maintenance risk
Balcony pools, marine exposure and complex mechanical systems create long-term obligations for owners and the association.
Service charges
Condominium fees, reserves and special assessments are project-specific and should not be generalized from broker listings.
Rental
Rental rights and restrictions are governed by condominium documents, not by the Porsche Design brand in the abstract.
Resale
Resale is a transfer of real estate subject to building rules and whatever brand arrangements remain in force.
Brand risk
Owners who value Porsche Design identity remain exposed to the continuing commercial and trademark relationship.
A-series test
Would Porsche Design Tower function without a Porsche Design hotel? Yes. No hotel parent exists.
Brand test
Would the building have the same market and design identity without Porsche Design? No. Functional design, technology and brand narrative are central.
Building test
Would the physical tower remain if the Porsche Design brand relationship ended? Yes.
Identity test
Would it necessarily remain Porsche Design Tower after loss of relevant trademark rights? No; the public record confirms a licence relationship, although full termination mechanics reviewed here are not public.
Comparison with Aston Martin
Aston Martin Miami later provided more explicit public trademark-termination language, but Porsche Design Tower predates it and is the earlier completed automotive-residential proof.
Comparison with Bentley
Bentley Residences remains under construction and develops the same Dezer car-to-unit logic at greater scale; Porsche Design Tower is the operating precedent.
Historical significance
Porsche Design Tower changed the branded-residence conversation because the automotive idea was embedded in building infrastructure rather than confined to finishes and logos.
Volume 3 significance
It establishes a second automotive-residence model beside Aston Martin: Aston Martin foregrounds broad design collaboration; Porsche Design foregrounds functional engineering and direct vehicle integration.
Current status
As of September 2026 Porsche Design Tower Miami is a completed and operating condominium in Sunny Isles Beach and remains the foundational completed Porsche Design residential project.
Timeline
1972 — Ferdinand Alexander Porsche founds Porsche Design. 2012 — Dezer Development announces a master licensing agreement with Porsche Design Group for residential real estate. 2013-2017 — construction of the Sunny Isles tower. March 2017 — the first Porsche Design residential tower reaches opening/completion. 2018 — Porsche Design documents the completed tower, 132 units and operating Dezervator system. 2023 — Porsche Design Tower Stuttgart is completed as the second Porsche Design real-estate project. 2020s — Porsche Design Tower Bangkok extends the platform into Asia. 2026 — Miami remains the original completed car-lift residence.
Profile
Name: Porsche Design Tower. LHL code: LHL-A-003. Book number: P7-03-03. Classification: Part VII · Volume 3 · Automotive Residences. Hotel parent: none. Address: 18555 Collins Avenue, Sunny Isles Beach, Florida. Construction: 2013-2017. Floors: 60. Units: 132. Car elevators: 3. Development partner: Dezer Development. Brand/design partner: Porsche Design. Architect: Sieger Suarez Architects. Signature system: Dezervator with in-unit sky garages.
Candour
⚑ Porsche Design Tower is a completed, well-documented residence, but public marketing often compresses distinct authors into the Porsche name. Dezer Development is the development-side author; Sieger Suarez is architect; Porsche Design is brand/design partner; Coastal Construction was general contractor; the condominium operating structure runs the building after delivery. ⚑ Dezer publicly confirms a master licensing agreement with Porsche Design Group, but the complete licence term and termination mechanics were not located in the primary public sources reviewed, so no Aston-Martin-style termination clause is invented. ⚑ Grand-opening chronology appears in Porsche Design materials with 2017 event references and a 2018 press-release date; the master distinguishes completion from publication date. ⚑ Hotel-like amenities and Car Concierge do not create a Porsche Design hotel operation. ⚑ Porsche Design is not identical to Porsche automobile manufacturing, even though the commercial association is intentional.
Conclusion
Porsche Design Tower is the moment automotive branded living stopped being mainly decorative. The decisive idea was not a Porsche badge in the lobby but a machine running through the building: the Dezervator moved resident and car together to a private garage in the sky. That innovation required Dezer, Porsche Design, Sieger Suarez, engineers and contractors to work as separate authors. It also created a development grammar that Dezer later carried into Bentley Residences. The tower is therefore both a branded home and an invention in luxury residential circulation.