LHLThe Luxury Hospitality LibraryOn the record
Register/Part IV — Iconic Houses & Destinations/Volume 4 — Desert Retreats/Ashar Valley, AlUla
LHL-H-057 · P4-04-04active

Our Habitas AlUla

Ashar Valley, AlUla, in the desert canyons of north-western Saudi Arabia. The Royal Commission for AlUla announced the resort with the group Habitas on 19 August 2020 as a 50-key first phase for the first quarter of 2021, to be built off site and assembled in the canyon; the construction team recorded its completion milestone in October 2021. Ninety-six villas. It is this Library’s clearest case of a hotel manufactured elsewhere and delivered to its ground.

The house

The Royal Commission for AlUla, the government body charged with developing and protecting the region, announced the project with Habitas on 19 August 2020. The announcement described a first phase of 50 keys for the first quarter of 2021, with further phases to follow, and it named the method rather than leaving it implied: off-site modular construction, the buildings delivered to the valley and assembled there. Oliver Ripley of Habitas was quoted saying that “travel is an incredible gift to create greater compassion and understanding”. Amr AlMadani, then the commission’s chief executive, said that “construction is under way”.

The building record names the parties plainly. Engineering News-Record, in the project entry that gave the finished resort a best-project award in the residential and hospitality category, lists Habitas S.A. as lead design firm and structural engineer, AEDAS as master plan architect, Arab Supply & Trading Co. as general contractor and civil engineer, NESMA & Partners for the landscape, and the Royal Commission for AlUla as owner. It records the completion milestone as October 2021 and describes a 96-suite resort in a canyon surrounded by mountains. It also records a decision of the kind that rarely survives into print: two suites were relocated so that existing plants would not have to be moved.

What distinguishes it

The operator designed its own hotel Engineering News-Record’s project record lists Habitas S.A. as both lead design firm and structural engineer, with AEDAS as master plan architect and Arab Supply & Trading Co. as general contractor and civil engineer. The owner is the Royal Commission for AlUla. The design authority and the operating brand are the same company, which is unusual at this scale and is the fact most of the house follows from.

It was manufactured off site and assembled in a canyon The August 2020 announcement specified off-site modular construction, with the hotel delivered and put together on site. The first phase was 50 keys and was set for the first quarter of 2021, with further phases to follow. The method is why a resort of this size could be stood up inside a protected canyon on that schedule.

Two suites were moved so that two plants would not be The project record states that the team relocated two suites rather than move existing vegetation, and that the brief was to respect the natural landscape “including the smallest plant and existing trees”. It is a small decision, and it is the only one of its kind documented in the build.

The opening carries two dates Engineering News-Record puts the completion milestone in October 2021. In March 2022 Philip Jones, the Royal Commission for AlUla’s chief destination marketing officer, told Arab News “this year, we opened Habitas”. The register records both and averages neither.

Ninety-six villas, counted in three types and listed as six The commission’s 2024 brochure for the property counts 96 villas as 33 Celestial, 24 Alcove and 39 Canyon — three types that account for the whole number. The resort’s own site, read in October 2026, lists six: Celestial, Alcove, Canyon, Art, Wellness and Arabian.

WHO IT IS NOT FOR

The accommodation is tented and modular, and the resort is remote on its own brochure’s reckoning: roughly ten hours by road from Riyadh, seven from Jeddah and three hours twenty minutes from Medina. The amenity list runs to a wellness centre, an infinity pool, a gathering space, one restaurant and a café. A guest who wants solid walls, a choice of kitchens or a short transfer is being described out of the picture.

Signature rooms and dates

2020The Royal Commission for AlUla and Habitas announce the resort
19 August; a first phase of 50 keys, further phases to follow, and off-site modular construction named as the method
2021The first phase is scheduled for completion
the first quarter, per the announcement, which also quotes the commission’s chief executive saying construction was already under way
2021The construction team records the completion milestone
October; the project record describes a 96-suite resort in a canyon surrounded by mountains
2021Two suites are relocated to spare existing plants
set down in the build account alongside the brief to respect the smallest plant and the existing trees
2022Caravan by Habitas launches alongside the resort
March; 22 rooms in what the announcement calls “chic airstreams”, a second and lighter product on the same ground
2022The commission dates the opening to this year
Philip Jones tells Arab News in March that “this year, we opened Habitas”, a year after the recorded completion
2024The commission publishes a villa count
96 villas, given as 33 Celestial, 24 Alcove and 39 Canyon
2026The resort’s own site lists six villa types
Celestial, Alcove, Canyon, Art, Wellness and Arabian, read 13 October 2026

Competitive landscape

People anchored here

Sources

What the entry rests on, read 13 October 2026. Each reference records the facts it supports, so a disputed line can be traced to the account it came from.

Our HabitasOur Habitas AlUla, read 13 October 2026the resort stands in Ashar Valley, AlUla
Royal Commission for AlUlaOur Habitas AlUla brochure 2024 (PDF), read 13 October 2026the brochure counts 96 villas
Saudi GazetteRCU, Habitas begin work on creating experiential resort in Ashar Valley, 19 August 2020the first phase was 50 keys, scheduled for the first quarter of 2021; the first phase was scheduled for the first quarter of 2021; the resort was built by off-site modular construction and assembled on site; the resort stands in the desert canyons of Ashar Valley; Oliver Ripley was quoted in the August 2020 announcement; Amr AlMadani said construction was already under way in August 2020
Engineering News-RecordBest Project, Residential/Hospitality: The Habitas Resortthe completion milestone was reached in October 2021; the finished resort has 96 suites; Habitas S.A. was lead design firm and structural engineer; Arab Supply & Trading Co. was general contractor and civil engineer; the Royal Commission for AlUla is the owner; the brief was to respect the landscape down to the smallest plant
Hospitality NetIntroducing Caravan by Habitas, 7 March 2022Caravan by Habitas launched in March 2022 with 22 airstream rooms; the Caravan rooms are airstreams
Arab NewsAlUla expands with luxury accommodation as demand spikes, 28 March 2022the commission dated the opening of Habitas to 2022