LHLThe Luxury Hospitality LibraryOn the record
Register/Part I — Hotel Brands/Volume XII — Clubs, Hybrid & Membership Hospitality/
LHL-206 · P1-12-04master complete

NeueHouse

NeueHouse is a private work-and-social club built around the idea that creative work, culture, food, design and hospitality can occupy the same house. Founded in New York in 2011 and opened at Madison Square in 2013, it rejected both conventional coworking and the old private-club model. After a severe financial crisis and closure of its network in 2025, Convene Hospitality Group acquired the brand and Madison Square operation in January 2026. The New York house is now the sole operating NeueHouse location.

Why it Belongs in LHL

NeueHouse is not a hotel, but it belongs in LHL's social-hospitality line for the same reason Soho House, The Ned and Core Club belong: hospitality is the operating system. Reception, food and beverage, concierge-like support, private rooms, cultural programming and membership create a repeat-use social environment rather than a rented desk.

2011 - The Idea

Joshua Abram, Alan Murray and James O'Reilly developed NeueHouse as an alternative to the coworking boom. The intended audience was not simply freelancers needing cheap desks but established and emerging people in creative industries who valued ideas, cultural exchange, design and privacy.

2013 - Madison Square

NeueHouse Madison Square opened in 2013 at 110 East 25th Street in Manhattan. The house became the prototype: industrial architecture softened by residential interiors, shared workspaces, private studios, cultural events, food and drink.

The Salon Model

The founders often described the concept through historical salons and coffeehouses rather than office centres. The ambition was to engineer collisions among different disciplines without turning every encounter into explicit networking.

Networking Without Networking

NeueHouse's early culture resisted transactional business-card exchange. The premise was that a carefully assembled community and strong programming would produce useful relationships indirectly.

a Hand-selected Community

The current membership proposition still describes a hand-selected community of independent thinkers across industries and ages. Membership is accepted on a rolling basis as space becomes available.

Work as Hospitality

NeueHouse treats the workday as a hospitality experience. Front-of-house reception, coffee, restaurant and bar service, meeting rooms, podcast facilities and member events surround the functional workspace.

The Hotel Parallel

The strongest NeueHouse spaces borrow from boutique hotels: lighting, furniture, service, food and the emotional comfort of a residential environment. The guest is a member who returns daily rather than a traveller staying overnight.

Madison Square Design

David Rockwell and Rockwell Group played a defining role in the Madison Square environment, blending the industrial building with the warmth of a designer residence. Under CHG the house is described as spanning eight floors.

Public And Private

NeueHouse combines communal galleries and lounges with meeting rooms, private studios and higher-privacy products. The value comes from moving between exposure and retreat during the same day.

Eleven

ELEVEN by NeueHouse pushes the concept toward executive-club territory: a private floor with studios and atelier desks, personalised services, concierge support and a residential-penthouse atmosphere.

Concierge

ELEVEN explicitly offers concierge services including travel and restaurant bookings, dry cleaning and guest relations. This is one of the clearest examples of NeueHouse crossing from workspace into hospitality.

Food & Drink

The Gallery Bar at Madison Square operates from power breakfast through dinner and cocktails. Food is designed to support work, meetings and social life rather than function as a conventional office amenity.

The Bar After Work

A bar changes the rhythm of the workplace. Members can move from meeting to dinner or drinks without changing venue, allowing professional and social relationships to overlap.

Cinema

Cinema by NeueHouse provides an 86-seat theatre, bar and lounge for premieres, screenings, talks, readings and cultural events. Visual culture is therefore physical infrastructure, not merely programming.

Podcast & Production

Recording and podcast facilities reflect the membership base. NeueHouse is designed for people who produce culture and media as well as consume it.

Events

Private events became a major commercial layer: product launches, premieres, dinners, talks and brand activations use the same design and hospitality infrastructure as membership.

Cultural Programming

Talks, screenings, performances and member gatherings make culture a recurring reason to return. The programming also acts as a curatorial filter for the community.

Hollywood

NeueHouse Hollywood opened in the historic CBS Radio Building, giving the brand a direct connection with the entertainment industry and making Los Angeles a major second chapter.

Venice Beach

Venice Beach opened later in a building with a long creative-production history. It extended the brand into a more relaxed coastal creative community.

Los Angeles as Proof

Hollywood and Venice demonstrated that NeueHouse could travel beyond New York when the building and local creative ecosystem were strong enough.

The Bradbury / Expansion Ambition

NeueHouse also pursued other Los Angeles and U.S. expansion plans over time. Some were announced, changed or did not become durable operating houses, illustrating the gap between a compelling club concept and scalable real-estate economics.

2025 - Crisis

In 2025 NeueHouse's prior company encountered severe financial distress and ceased operations. The crisis is essential to the institutional history because it exposed the vulnerability of a high-design, service-intensive membership model carrying legacy liabilities.

Why The Model is Hard

A private club must pay for premium real estate, design, hospitality staff, cultural programming and technology before membership revenue is guaranteed. Expansion magnifies fixed costs and execution risk.

January 2026 - Chg

Convene Hospitality Group completed its acquisition of NeueHouse in January 2026 through a court-approved asset purchase. CHG acquired the brand intellectual property and operations of Madison Square.

What Chg Did Not Buy Back

CHG stated that there were no current plans to reopen the former Los Angeles locations. This means the present NeueHouse is not a three-city network: it is one operating New York house plus a brand with potential future expansion.

Why Chg Fits

Convene Hospitality Group specialises in hospitality-driven meetings, events, flexible offices and membership environments. Its operating infrastructure is unusually aligned with NeueHouse's economics.

Preservation vs Reinvention

CHG has said it wants to preserve and nurture the existing NeueHouse community while building on the brand's legacy. The challenge is to stabilise economics without converting NeueHouse into a generic premium coworking venue.

Current Madison Square

Madison Square now combines membership lounges, private office suites, restaurant and bar, cinema, podcast studio and major event spaces including a penthouse and gallery.

One House Can be Enough

NeueHouse's relevance does not depend on becoming a global chain. A single culturally powerful house can be more valuable than a large network of diluted clubs.

Membership vs Hotel Occupancy

Hotels monetise nights; clubs monetise recurring belonging. The member relationship is longer, more behavioural and more sensitive to community quality.

Community as Inventory

A club's most valuable inventory is partly human. If the membership mix becomes too transactional, homogeneous or disengaged, beautiful rooms lose their social value.

Curation

NeueHouse therefore has to curate both programming and people. This is a different operational skill from simply filling desks.

Privacy

Creative professionals often need discretion, private meetings and controlled access. NeueHouse combines openness to ideas with physical and social privacy.

The Workplace After Remote Work

Hybrid work strengthened the logic of premium gathering places: members may not need an office every day, but they may value a high-quality place for meetings, collaboration and culture more when they do gather.

Neuehouse vs Soho House

Soho House begins from social club, restaurants and leisure and may include bedrooms. NeueHouse begins from creative work and adds social hospitality. Work is structurally more central.

Neuehouse vs Core Club

Core Club is more elite, luxury and service-intensive, with wealth and influence as stronger membership signals. NeueHouse is more explicitly creative-industry and work-oriented.

Neuehouse vs The Ned

The Ned is a large hospitality club ecosystem built around restaurants, bars, events and hotel rooms. NeueHouse is smaller and more focused on work, culture and production.

Neuehouse vs Convene

Convene primarily sells meetings, events and flexible workspace to businesses. NeueHouse sells recurring membership and cultural belonging. CHG now owns both, making the distinction strategically important.

Neuehouse vs Wework

WeWork industrialised flexible office space at huge scale. NeueHouse deliberately pursued the opposite territory: curated membership, elevated design, cultural programming and hospitality.

The Risk of Elitism

A hand-selected creative community can become socially narrow or self-congratulatory. The club must create genuine intellectual diversity rather than merely aesthetic similarity.

The Risk of Real-estate Economics

High-design clubs require expensive space and labour. The 2025 collapse demonstrates that cultural desirability alone does not guarantee sustainable unit economics.

The Risk of Overprogramming

Programming can become noise if every evening is an event. A work-and-social house must protect quiet, routine and the ability to use the building without participating.

The Risk of Losing The Founders' Magic

As ownership changes, a founder-built cultural institution can preserve furniture and branding while losing its social instincts. CHG's central task is to preserve the intangible community logic.

What Distinguishes Neuehouse

FOUNDED IN NEW YORK IN 2011 AND OPENED AT MADISON SQUARE IN 2013. A PRIVATE WORK-AND-SOCIAL CLUB FOR CREATORS, INNOVATORS AND THOUGHT LEADERS THAT COMBINES WORKSPACE, CULTURAL PROGRAMMING, FOOD & DRINK, CINEMA, EVENTS AND ELEVATED HOSPITALITY. AFTER A 2025 FINANCIAL COLLAPSE, CONVENE HOSPITALITY GROUP ACQUIRED THE BRAND AND MADISON SQUARE OPERATION IN JANUARY 2026; MADISON SQUARE IS NOW THE SOLE OPERATING HOUSE.

The Strategic Achievement

NeueHouse helped move coworking upward from desk rental toward cultural hospitality. It showed that professional space could borrow the emotional architecture of boutique hotels and private clubs.

The Hospitality Lesson

People will pay not only for space but for how space makes work, relationships and identity feel. The difficult part is that community and atmosphere are expensive to create and impossible to standardise completely.

Key People

co-founded / vision — Joshua Abram — 2011– — priority LHL-P candidate. Co-founded — Alan Murray — 2011– — joint / People candidate. Co-founded / cultural-hospitality authorship — James O'Reilly — 2011– — priority People candidate. Transformation / expansion era — Josh Wyatt — 2018–2023 — plain. Current owner / operating platform — Ryan Simonetti / Convene Hospitality Group — 2026– — monitoring layer.

Membership

NeueHouse offers membership and workspace products rather than a hotel loyalty programme. Gallery, Atelier, Studio and group / executive products provide different levels of access, privacy and work infrastructure.

Booking With LVXVRY

NeueHouse is not a hotel inventory product and has no conventional LVXVRY preferred-hotel booking relationship. For clients seeking private events, memberships, executive workspace or cultural access, LVXVRY should treat NeueHouse as a social-hospitality / club referral and verify current membership, guest and event access directly with the house.

Editorial Note

Founded in 2011 by Joshua Abram, Alan Murray and James O'Reilly; Madison Square opened in 2013. Following the prior company's 2025 closure and bankruptcy process, Convene Hospitality Group completed acquisition of the NeueHouse intellectual property and Madison Square operations in January 2026. CHG explicitly stated that there are no current plans to reopen the Los Angeles houses. LHL therefore records one operating house as of August 2026. Classification: Private Members' Club / Social Hospitality, not hotel brand.