Bentley Residences is the branded-residential extension of Bentley Motors: a 62-storey oceanfront condominium in Sunny Isles Beach developed with Dezer Development and designed to translate Bentley's automotive design language, craftsmanship and owner privacy into architecture.
Position
Bentley Residences is the branded-residential extension of Bentley Motors: a 62-storey oceanfront condominium in Sunny Isles Beach developed with Dezer Development and designed to translate Bentley's automotive design language, craftsmanship and owner privacy into architecture. As of September 2026 it remains under construction, with Bentley's latest public timetable targeting completion in the first quarter of 2028.
Classification
Part VII · Volume 3 · Automotive Residences. Register code LHL-A-002; book number P7-03-02. Hotel parent: none. Defining project: Bentley Residences Miami, Sunny Isles Beach.
Status
This master is V0 / UNDER CONSTRUCTION. Bentley and Dezer have formally launched and broken ground on the project, but the residence is not yet a completed operating building.
Why status matters
Part VII's no-announcement rule requires a distinction between a real, financed and active construction project and a delivered residence whose services, ownership community and brand relationship can be tested in operation.
The marque
Bentley Motors is a British luxury automobile manufacturer whose identity combines grand touring, hand craftsmanship, performance, bespoke materials and a strong owner-service culture.
From car to residence
Bentley Residences attempts to translate that identity not by making a tower shaped like a car, but by transferring recognizable material, pattern, privacy and arrival concepts into the building.
No hotel parent
Bentley has no hotel operating system behind the project. The residence therefore belongs to the A-series rather than the R-series.
First tower
Bentley calls Sunny Isles Beach its first and only Bentley-branded residential tower.
Groundbreaking
Bentley Motors and Dezer Development announced the official groundbreaking on 27 February 2024.
Original completion target
At groundbreaking, Bentley said completion was expected at the end of 2027.
Revised completion target
By February 2025 Bentley's own newsroom had revised the expected completion to the first quarter of 2028.
Editorial rule
The latest Bentley timetable governs this master; the earlier 2027 date is preserved only as chronology.
Location
The site is 18401 Collins Avenue, Sunny Isles Beach, Florida, on approximately 2.4 acres of oceanfront land.
Scale
Bentley says the tower will rise 62 storeys and contain 216 private residences.
Developer collaboration
Bentley describes the project as a collaboration with Dezer Development.
Legal developer distinction
The project's terms make the structure more precise: the developer is a separate project entity, and neither Dezer Development nor Bentley Motors is itself the statutory developer.
Why this is important
Marketing language can call Dezer 'the developer' in an ordinary commercial sense while legal disclosure assigns statutory development obligations to a project-specific entity.
Bentley legal role
The terms state that Bentley Motors is not the developer and that statements about sales, marketing, development and purchase are deemed made by the developer rather than Bentley.
Trademark licence
Bentley trademarks are used by the developer under licence agreements.
Association licence
The condominium association will only be permitted to use the Bentley name pursuant to a licence agreement with Bentley Motors.
Termination clause
The project's public terms state that if Bentley Motors terminates any licence agreement benefiting the condominium before, during or after development, use of the Bentley name would terminate.
Why this is decisive
As with Aston Martin, Bentley's own project documentation directly proves that brand and building are separate assets.
Building versus brand
The condominium can physically remain even if its right to use Bentley trademarks later ends.
Owner versus brand
A residence buyer owns real estate under condominium documents, not the Bentley name or automotive company.
Part VII anatomy
Project developer entity = legal developer/seller; Dezer Development = development partner/platform; Bentley Motors = automotive brand/design/licensor; Sieger Suarez Architects = architect; condominium association/manager = future building operations; buyer = residence owner.
Architect
Bentley identifies Sieger Suarez Architects as the building architect working in partnership with Bentley Motors.
Why authorship must be split
Bentley contributes brand and design language, but architecture, structure, code compliance and tower planning remain professional architectural responsibilities.
Façade translation
Bentley's diamond-quilted pattern is translated into the exterior through diamond-shaped glass panels angled to refract light.
Interior translation
The same diamond vocabulary appears in stone, flooring and other interior details.
Chrome vocabulary
Chrome-like finishes and tactile hardware refer to Bentley automotive interiors without literally replicating a dashboard.
Design transfer
The strongest automotive transfer is therefore in material language, pattern, touch and detail rather than vehicle imagery.
Privacy as automotive concept
Bentley's grand-touring proposition emphasizes controlled personal space; the residence translates this through direct car-to-home access.
Dezervator
The project uses four patented car elevators known as Dezervators.
Name origin
The system is named after Gil Dezer of Dezer Development rather than Bentley.
Function
The Dezervator transports residents and their vehicles directly from arrival level to the floor of their residence.
Sky garages
Each residence is designed with glass-enclosed sky garages capable of displaying automobiles beside the home.
Three- and four-car garages
Bentley says the tower will support three- and four-car sky garages depending on residence configuration.
Why this is automotive architecture
The car is no longer parked in a remote basement; it becomes an intentionally visible component of private domestic space.
Privacy consequence
The elevator concept also reduces exposure to public lobbies and conventional shared parking circulation.
Engineering boundary
Car lifts, fire separation, ventilation, structural loading and vehicle safety are engineering systems, not simply luxury design gestures.
EV provision
Bentley notes options for EV charging within the sky-garage system.
Future-proofing question
Because the building may outlive multiple generations of propulsion technology, long-term adaptability of vehicle infrastructure matters.
Balconies
Every residence is planned with a large private balcony.
Private pools
Bentley says each balcony will include a private heated swimming pool.
Summer kitchens
Outdoor summer kitchens form part of the indoor-outdoor living programme.
Wind engineering
Bentley describes balconies engineered so residents can comfortably use the space even high above the shoreline.
Why this matters
Automotive-branded architecture still has to solve climate and building-performance problems unrelated to the car marque.
Kitchens
Residences are planned with Gaggenau appliances and Italian-designed cabinetry.
Concealed kitchens
Motorized doors can visually conceal kitchen areas, reinforcing a controlled, tailored interior appearance.
Bathrooms
Primary bathrooms are conceived as private spa environments with saunas and integrated technology.
Outdoor showers
Selected residences include outdoor showers, extending the private-resort concept into each home.
20,000-square-foot amenities
Bentley's 2025 update describes approximately 20,000 square feet of shared amenities over three floors.
Hospitality language
Bentley repeatedly describes the project as offering five-star hospitality and resort-style living.
Hospitality boundary
That language does not make Bentley Motors a hotel operator.
Concierge
Concierge is part of the planned residential service environment.
Restaurant
A residents-only restaurant is planned with dining concepts associated with chef Todd English.
Food service
The project also describes catering, culinary demonstrations and food-and-wine experiences.
Whisky bar
A whisky bar and cigar lounge extend the private-club language of the building.
Cinema
A private cinema is part of the residents' amenity package.
Wellness
The planned programme includes fitness facilities, spa and beauty functions.
Pet spa
Bentley's 2025 announcement introduced a dedicated pet spa carrying Bentley design detailing.
Why pet spa matters
It is a useful reminder that branded residences apply a luxury marque to ordinary domestic routines far beyond automobiles.
Beauty salon
A sea-view beauty salon was also announced as part of the amenity package.
Five-star claim
Bentley uses five-star hospitality as a marketing standard, not as evidence of hotel classification.
Who operates the services
The actual post-opening operator/manager of concierge, spa, restaurant and common facilities must be established from final condominium and management documents.
No invented Bentley operation
This master does not call those services Bentley-operated unless an operating agreement says Bentley employs or manages them.
Terms warning
The project's own terms caution that proposed managing entities, designers, amenities and restaurants may change or may not ultimately be involved as depicted.
Why this warning matters
Even before completion, the legal disclosure prevents marketing concepts from being treated as immutable contractual facts.
Hotel reference in terms
The terms even refer generically to proposed managing entities and hotels 'if any', underscoring that promotional components can evolve.
Developer discretion
Purchasers must therefore rely on governing contracts rather than website renderings alone.
Bentley design team
Bentley's own design organization has participated in developing architecture and interiors with Sieger Suarez.
Automotive craftsmanship
The residence marketing repeatedly uses craftsmanship, material quality and attention to detail as the bridge from Crewe-built cars to Miami homes.
Not a literal Bentley cabin
The building's best design moments interpret Bentley rather than copying an automobile interior at room scale.
Brand dilution risk
Overly literal use of diamond quilting, badges or car motifs could reduce sophisticated design to theme décor; the project seeks to avoid that through integrated materials and architecture.
Brand evolution risk
The tower will preserve a 2020s interpretation of Bentley while future Bentley vehicles, ownership and design leadership continue to change.
Volkswagen Group context
Bentley Motors is part of a much larger automotive corporate structure; a residence buyer is not buying into that ownership system.
Commercial logic
For Bentley, the residence extends brand licensing, lifestyle reach and customer engagement beyond automobile sales.
Dezer strategy
For Dezer, Bentley follows a proven branded-real-estate strategy previously used with Porsche Design and Armani/Casa.
Why Dezer matters historically
Sunny Isles Beach has become a laboratory for branded residences partly because Dezer repeatedly pairs real-estate development with global luxury brands.
Porsche lineage
The earlier Porsche Design Tower gave Dezer direct experience with car elevators and automotive-branded residential planning.
Bentley difference
Bentley Residences refines the car-to-unit concept with four Dezervators and multi-car sky garages rather than merely reproducing Porsche's exact formula.
Competition and borrowing
The two towers demonstrate that automotive residences can evolve through developer know-how as much as through automotive brand identity.
Owner logic
Buyers are purchasing a Sunny Isles condominium with a distinctive automotive design layer and unusual vehicle-access system.
Car ownership not mandatory
Ownership of a Bentley automobile is not a legal prerequisite for buying a residence.
Brand community
Nevertheless, the project is designed to appeal strongly to Bentley owners and collectors.
No universal premium
The Library does not assign a universal Bentley-branded price premium.
No guaranteed investment return
The Bentley name does not guarantee appreciation, rental yield or resale liquidity.
Service charges
Condominium assessments, amenity operating costs and reserves will be project-specific.
Rental
Rental rights must be established from the final condominium documents rather than assumed.
Title
Florida condominium law and project documents govern title.
Resale
Future resale remains real-estate transfer subject to condominium rules and any continuing brand-use provisions.
Developer risk
Bentley design prestige does not eliminate construction, financing, completion or defect risk.
Completion risk
As of September 2026 the tower is still under construction and its actual delivered amenity/service programme cannot yet be fully tested.
Brand risk
The legal terms explicitly expose the possibility that the Bentley licence could terminate.
Operational risk
The quality of daily life after completion will depend on management, staffing, restaurant economics, elevator reliability, pool maintenance and reserves.
Car-lift risk
A building whose signature experience depends on proprietary vehicle elevators must maintain those systems for decades.
Technology lifecycle
RFID, control software and EV infrastructure will require modernization long before the structural tower reaches the end of its life.
A-series test
Would Bentley Residences function without a Bentley hotel? Yes. No hotel parent exists.
Marque test
Would the project have the same identity without Bentley? No. The design, trademark and owner-community proposition depend on the marque.
Building test
Would the physical condominium remain if Bentley branding ended? Yes.
Identity test
Would it remain Bentley Residences after licence termination? The project's own terms say use of the Bentley name would terminate.
Comparison with Aston Martin
Aston Martin Miami is already completed and therefore proves the category operationally; Bentley remains a construction-stage project.
Comparison with Porsche
Porsche Design Tower is the earlier Sunny Isles car-lift precedent; Bentley represents a later and more elaborate interpretation of car-to-home privacy.
Why Bentley matters
It shows how automotive identity can affect not only finishes but circulation, parking, privacy and the very relationship between vehicle and home.
People layer
Gil Dezer is the development-side figure behind the Dezervator concept; Bentley's current design leadership belongs to the automotive-side design authorship; Sieger Suarez retains architecture credit.
Current status
As of September 2026 Bentley Residences remains under construction in Sunny Isles Beach. The latest Bentley public completion target located for this master is Q1 2028.
Timeline
2021-2022 — Bentley and Dezer publicly develop the first Bentley-branded residential tower concept. 27 February 2024 — official groundbreaking; Bentley describes 62 storeys, 216 residences and end-2027 completion. 2024 — the project receives a South Florida Business Journal Structures Award while under construction. 5 February 2025 — Bentley unveils expanded amenity concepts and revises expected completion to Q1 2028. 2025 — Bentley continues publishing penthouse and amenity design developments. September 2026 — construction remains ongoing; the residence has not yet reached operating status.
Profile
Name: Bentley Residences. LHL code: LHL-A-002. Book number: P7-03-02. Classification: Part VII · Volume 3 · Automotive Residences. Hotel parent: none. Location: 18401 Collins Avenue, Sunny Isles Beach, Florida. Planned scale: 62 storeys, 216 residences. Development platform: Dezer Development / project developer entity. Automotive brand/design partner: Bentley Motors. Architect: Sieger Suarez Architects. Signature system: four Dezervator vehicle elevators and in-unit sky garages. Status: V0 / under construction. Latest Bentley completion target located: Q1 2028.
Candour
⚑ Bentley Residences is not yet completed as of September 2026; Bentley's own timetable moved from end-2027 at groundbreaking to Q1 2028 in its February 2025 update. ⚑ The project's legal terms state that neither Dezer Development nor Bentley Motors is the statutory developer, and that Bentley trademarks are used under licence. ⚑ Those terms explicitly state that use of the Bentley name would terminate if Bentley Motors terminates the relevant licence agreement. ⚑ Proposed managing entities, amenities, restaurants and other components may change before or after completion. ⚑ Bentley's design contribution is substantial, but Bentley is not automatically developer, architect, condominium manager or hotel operator. ⚑ Hotel-like services and 'five-star hospitality' are marketing/service concepts within a residence, not proof of a Bentley hotel. ⚑ The master remains V0 until delivery and operation can be verified.
Conclusion
Bentley Residences is a more sophisticated automotive-residence experiment than a tower with a luxury badge on the door. The marque's diamond pattern reaches the façade; its tactile language reaches hardware and interiors; most importantly, the car itself travels with the resident into a private sky garage. Yet the legal documents strip away the illusion of total brand ownership: Bentley is not the developer, the name is licensed, and the licence can end. Dezer brings the development system, Sieger Suarez creates the architecture, the future association will govern the condominium, and owners will own the homes. Bentley contributes a powerful layer of design and identity. Part VII records both the power of that layer and the fact that it remains a layer.