LHLThe Luxury Hospitality LibraryOn the record
Register/People/LHL-P-440
PART IX · SERIES LHL-P · GROUP VII · DESIGNERS & ARCHITECTS

Richard Howard

Historic record

Book numberP9-07-74
StatusActive record · September 2026

1 · POSITION

Cowshed anchors Richard Howard’s place in the Library. The brand credits him with developing its original spa and House products: a sensory contribution to hospitality rather than architectural or hotel-operating authorship. [1]

2 · THE CREATIVE CATEGORY

His work extends the design category beyond visible objects. Fragrance and formulation helped give a hospitality experience an identity that guests could encounter through everyday use. This is the entry’s editorial reading. [1, 2]

3 · BABINGTON, 1998

Cowshed began at Babington House in Somerset in 1998. Its setting was a converted agricultural building within Soho House’s country retreat, not a standalone perfume boutique. [2]

4 · JONES AND HOWARD

The origin account distinguishes Nick Jones’s creation of the spa from Howard’s development of its products. Hospitality conception and specialist formulation were complementary responsibilities, not interchangeable credits. [1, 2]

5 · THE GARDEN BRIEF

The brand connects the original products to ingredients from Babington’s Victorian walled garden. Place supplied the starting point for a product identity, rather than merely a name on packaging. [1]

6 · A PORTABLE EXPERIENCE

According to Cowshed, guests wanted the products at home. Retail extended an experience first encountered during a stay; it did not precede the hospitality setting in the published origin story. [1]

7 · THE ANCHOR’S IMPORTANCE

The relationship is unusually direct: a named perfumer, a named house and an explicitly credited original range. It supports a People entry without attributing the entire Cowshed business to Howard. [1]

8 · A PROFESSIONAL IDENTITY

Arcania Apothecary identifies Howard as its founder and managing director. This provides a second professional context in which perfumery sits beside product development and manufacture. [3]

9 · EARLY INFLUENCES

Arcania’s founder profile recalls his blending natural ingredients in Sri Lanka before working with plant-based skincare for British spas. The account is company-published and does not supply a detailed educational chronology. [3]

10 · NO INVENTED APPRENTICESHIP

The sources reviewed do not establish a named perfumery school or formal apprenticeship. This profile therefore describes documented practice without manufacturing an institutional pedigree.

11 · THE BUSINESS ORIGIN

Arcania’s own timeline dates its birth to 1995, following an inspiration stage in 1994. These are the company’s dates for its business story. [4]

12 · THE LEGAL ENTITY

Companies House records Arcania Apothecary Ltd, number 04070168, as incorporated on 12 September 2000. The legal entity’s date should not replace the earlier trading-origin account. [5]

13 · TWO DIFFERENT CLOCKS

The 1995 origin and 2000 incorporation describe different milestones. They are retained separately, rather than presented as an unexplained five-year contradiction. [4, 5]

14 · SOMERSET CONTINUITY

The company register places Arcania in Wells, Somerset, and classifies its business as perfume and toilet-preparation manufacture. This grounds the practice geographically and commercially. [5]

15 · FROM SHOP TO FACTORY

Arcania’s timeline records a second high-street shop in 2002 and a first factory in 2007. The sequence describes a growing production business, not only an individual perfumer’s studio. [4]

16 · THE FRAGRANCE HOUSE

The same timeline records the Fragrance House factory in 2016. Its importance here is the infrastructure behind repeatable products, distinct from the initial act of composing a scent. [4]

17 · A TEAM PRACTICE

Arcania publishes a team extending beyond its founder into development, operations and manufacturing. Howard’s personal credit should coexist with, rather than erase, the organisation that delivers the products. [3]

18 · THE PERFUMER’S BRIEF

Arcania describes Howard leading bespoke fragrance creation for client brands. Its published approach is to match a composition to the client’s identity rather than impose one house signature everywhere. [6]

19 · ESSENTIAL OILS

The company particularly associates him with essential-oil work and natural perfumery. These are descriptions of his practice; they are not independent proof of every environmental or therapeutic claim. [6]

20 · BEYOND COMPOSITION

The advertised service includes development, manufacturing, filling and packaging. Fragrance is therefore one component in a finished product, with several technical and operational stages around it. [6]

21 · REFORMULATION AS WORK

Arcania explicitly offers refinement and reformulation. This matters when documenting creative authorship: a product can retain a name while its formulation changes. [6]

22 · THE COMPANY’S QUALITY RECORD

Arcania dates its good-manufacturing-practice accreditation milestone to 2020. The timeline is a company statement, not a certificate independently examined for this entry. [4]

23 · A DATED COWSHED RECORD

Soho House’s May 2023 anniversary article again credited Howard with Cowshed’s formulas. It supplies a dated acknowledgement, twenty-five years after the original spa opened. [2]

24 · THE BATHROOM SETTING

That article presented hand care and a multi-product bathroom set alongside spa experiences. It documents the brand’s presence in ordinary guest routines as well as treatments. [2]

25 · THE TREATMENT BOUNDARY

The anniversary account also described treatments and visiting practitioners. Howard’s product credit does not establish that he designed those protocols or directed the therapists. [2]

26 · A NETWORK, NOT ONE ROOM

The 2023 account reported thirteen spa locations. That historical number describes the brand’s distribution at the time, not a verified current total or thirteen projects personally directed by Howard. [2]

27 · READING THE EXPANSION

The editorial significance is replication through a hospitality network: a locally rooted product identity could appear elsewhere. The evidence does not establish that competitors copied Howard’s formulas. [2]

28 · THE 2026 REAPPRAISAL

In a July 2026 interview with Mr & Mrs Smith, Cowshed’s CEO Jordan Schlipf again credited Howard with the original formulations while explaining a new phase for the brand. [9]

29 · A NEW FRAGRANCE AUTHOR

Schlipf said a new fragrance expert had reimagined the scents. The interview did not name that person. The revised range must not automatically be added to Howard’s personal portfolio. [9]

30 · CONTINUITY IS NOT IDENTITY

The CEO framed the changes as an evolution retaining the emotional character of the originals. That is the brand’s assessment, not a technical comparison of old and new formulas. [9]

31 · AN UNVERIFIED ABSOLUTE

The interview described the relaunch as the first formulation change since 1998. No complete formulation archive was examined here, so that absolute remains attributed to the interviewee. [9]

32 · THE PRESENT-DAY BOUNDARY

Howard’s strongest Cowshed credit is original development. A historical attribution remains meaningful even when a brand continues under new creative contributors and altered products. [1, 9]

33 · ANOTHER COLLABORATION

Outside Cowshed, Stephan Matthews’s 2020 review credited Howard’s work with Eloise Hall on three natural scents for her Life & Nature Collection. This provides a separately named collaboration. [8]

34 · THREE EMOTIONAL TITLES

The review identified Optimism, Pause and Contentment. The names organised the collection around feelings rather than destinations, offering another context for Howard’s fragrance practice. [8]

35 · A REVIEWER’S ENCOUNTER

Matthews described Optimism through citrus and aromatic notes, including grapefruit, lemon and petitgrain. This is a published sensory appraisal, not a laboratory analysis or a new test by the Library. [8]

36 · SHARED AUTHORSHIP

Hall’s visual work and product concept remain distinct from Howard’s scent contribution. A collaboration is best documented by retaining its separate creative roles. [8]

37 · THE DOMESTIC SETTING

The diffuser project places his work in domestic interiors beyond hotel bathrooms. It broadens the documented practice without turning every home-fragrance commission into a hospitality anchor. [8]

38 · UBIETY AND DOROTHY HOUSE

Ubiety’s founders account describes a collaboration between Arcania and Dorothy House Hospice Care. It began with discussion of fragrance blends and base oils for in-house complementary therapies. [7]

39 · A NAMED PRACTITIONER

The account names Lisa Smith, complementary-therapy lead and aromatherapist, in the initial discussions. Her professional contribution belongs in the record alongside Howard’s. [7]

40 · DONATED DEVELOPMENT

Ubiety states that Howard offered to develop a product range without charging research-and-development costs. This is the partner’s documented account of support, not a quantified valuation of his donation. [7]

41 · COLLABORATIVE FORMULATION

Ubiety credits both Howard and its in-house aromatherapists. The project demonstrates consultation with practitioners rather than a claim of solitary authorship. [7]

42 · OTHER CONTRIBUTORS

The same history separately credits Limelight Bath for home-fragrance production and design agencies for naming and branding. Howard’s fragrance role should not absorb those activities. [7]

43 · NO CLINICAL INFERENCE

The partnership documents product development within a care setting. It does not, by itself, establish clinical efficacy, treatment outcomes or medical credentials for Howard. [7]

44 · THREE WORKING CONTEXTS

Cowshed, Eloise Hall and Ubiety show fragrance operating in hospitality, domestic products and a care-related collaboration. This comparison concerns documented commissions, not a complete client list. [1, 7, 8]

45 · WHAT THE EVIDENCE SUPPORTS

The sources establish a working perfumer and formulator with identifiable collaborators. They do not support superlatives such as the inventor of hotel scenting or the sole creator of modern spa products.

46 · THE MISSING ARCHIVE

Original briefs, contracts, formula sheets and royalty arrangements were not available in the reviewed material. Their absence limits precise claims about ownership, remuneration and individual ingredient decisions.

47 · REGISTER RELATIONSHIP

LHL-P-440 links to LHL-S-235 through Cowshed’s published credit for original products. Arcania is professional context here; no additional institutional code is invented. [1, 3]

48 · RELATED PEOPLE

Nick Jones remains the essential complementary figure at the anchor. Eloise Hall and Lisa Smith are documented collaborators, but separate admission would require their own hospitality-authorship case rather than association alone. [2, 7, 8]

49 · EDITORIAL ASSESSMENT

Howard makes a usually background contribution legible. His case shows how a perfumer can help define the experience of a house through usable products, while the house, brand and manufacturing team retain their separate authorship. [1–3, 6]

50 · CANDOUR

Much of the record is brand- or company-published. Original Cowshed development is clearly credited; authorship of every later product is not. The 2026 reformulation account introduces a specific boundary. Early biography, contracts and full formulation histories remain unverified. [1, 3, 9]

## Sources Numbered references correspond to the text. Source titles below are active hyperlinks. Accessed 8 September 2026.

1. [Cowshed · Our Story: original product credit and Babington origins](https://www.cowshed.com/pages/story) 2. [Soho House · Celebrate 25 Years of Cowshed at Our Houses Around the World, 15 May 2023](https://www.sohohouse.com/house-notes/issue-006/soho-health-club/celebrate-25-years-of-cowshed-at-our-houses-around-the-world) 3. [Arcania Apothecary · Meet the Team: Richard Howard, founder and managing director](https://www.arcaniaapothecary.uk.com/about-us/meet-the-team/) 4. [Arcania Apothecary · About Us: company timeline](https://www.arcaniaapothecary.uk.com/about-us/) 5. [Companies House · Arcania Apothecary Ltd, company 04070168: overview](https://find-and-update.company-information.service.gov.uk/company/04070168) 6. [Arcania Apothecary · Eau de Parfum: Richard Howard and fragrance-development services](https://www.arcaniaapothecary.uk.com/services/edp/) 7. [Ubiety · Our Founders: Arcania, Dorothy House and collaborating contributors](https://findubiety.com/pages/our-charity) 8. [Stephan Matthews · Optimism Diffuser by Eloise Hall, 3 August 2020](https://www.stephanmatthews.com/2020/08/optimism-diffuser-by-eloise-hall.html) 9. [Mr & Mrs Smith · The Scent of Success: The Unstoppable Rise of Soho House’s Cowshed, interview with Jordan Schlipf, 31 July 2026](https://www.mrandmrssmith.com/editorial/wellness/soho-house-cowshed)

Sources

Cowshed · Our Story: original product credit and Babington origins

Soho House · Celebrate 25 Years of Cowshed at Our Houses Around the World, 15 May 2023

Arcania Apothecary · Meet the Team: Richard Howard, founder and managing director

Arcania Apothecary · About Us: company timeline

Companies House · Arcania Apothecary Ltd, company 04070168: overview

Arcania Apothecary · Eau de Parfum: Richard Howard and fragrance-development services

Ubiety · Our Founders: Arcania, Dorothy House and collaborating contributors

Stephan Matthews · Optimism Diffuser by Eloise Hall, 3 August 2020

Mr & Mrs Smith · The Scent of Success: The Unstoppable Rise of Soho House’s Cowshed, interview with Jordan Schlipf, 31 July 2026

LHL-P-440 · English Master, P9-07-74