LHLThe Luxury Hospitality LibraryOn the record
Register/People/LHL-P-314
PART IX · SERIES LHL-P · GROUP I · PIONEERS & INVENTORS

Chen Feng

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PartPart IX · Group I · Pioneers & Inventors · English Master
CodeNO_REGISTRY_NUMBER
Principal anchorLHL-363 · Deer Jet / BBJ 787 Dream Jet
StatusPeople research master · August 2026

1 · POSITION

Chen Feng was the principal Hainan Airlines/HNA entrepreneur and the strongest documented founding strategist behind Deer Jet's entry into Chinese business aviation.

2 · WHY HE IS IN THE LIBRARY

His relevance is not ordinary airline management: industry testimony traces the Deer Jet business-aircraft concept directly to his mid-1990s plan for executive charter in China.

3 · 1994 MEETING

A 2026 industry memoir by former Learjet executive Ted Farid recalls Chen visiting him in 1994 with a business plan for a Chinese business-aircraft charter operation.

4 · MARKET THESIS

The initial target included Western oil companies and other enterprises entering the Chinese market.

5 · LEARJET

Chen initially preferred a Learjet 60, but delivery constraints led to a pre-owned Learjet 55 as an early operating solution.

6 · HAINAN AIRLINES CONTEXT

Executive-jet activity emerged from the entrepreneurial Hainan Airlines system.

7 · DEER JET

Deer Jet was founded in 1995.

8 · CO-FOUNDERS

Farid identifies Chen Feng as Chairman, Wang Jian as President and Adam 'Xiangdong' Tan as Executive Vice President in the founding team.

9 · WHY CHEN FIRST

Among the three, Chen is the person directly associated with the original business plan in the detailed industry recollection.

10 · CHINA PIONEER

The venture preceded a mature Chinese private-aviation market.

11 · 2004 MILESTONE

Deer Jet later became China's first aviation company licensed for business and tourism charter flights, according to its corporate history.

12 · HNA EXPANSION

Chen and his partners built HNA into a much broader aviation and tourism conglomerate.

13 · HOSPITALITY RELEVANCE

HNA's expansion crossed airlines, airports, hotels and travel infrastructure, placing aviation inside a wider hospitality ecosystem.

14 · DEER JET EVOLUTION

The business later expanded into aircraft management, FBOs, trip support and VVIP charter.

15 · DREAM JET BOUNDARY

Chen should not be credited with designing the later BBJ 787 Dream Jet.

16 · FOUNDER VERSUS LATER BRAND

His authorship is the creation of the institutional platform on which later Deer Jet luxury products were built.

17 · WHY GROUP I

Pioneers & Inventors is the strongest fit because the relevant achievement is pioneering regulated business aviation in China rather than simply owning an aviation company.

18 · WHY NOT GROUP II

Owner-Creator is also plausible, but the historical category-creation role in China's market is more informative.

19 · EVIDENCE CANDOUR

The detailed founder narrative comes from Ted Farid's 2026 first-person industry memoir, not Deer Jet's own official history. Deer Jet independently confirms its 1995 founding and 2004 first-license milestone, which supports the broader chronology.

20 · CONCLUSION

Chen Feng's hospitality significance begins with a practical aviation question: how should China's new international business class move privately? Deer Jet became one of the institutions built to answer it. ## Sources

21 · DEER JET · HISTORY — HTTPS://EN.DEERJET.COM/ABOUT/HISTORY.HTML

3. Kestrel Aviation · First Ever BBJ 787 — https://www.kestrelaviation.com/airliner-conversions/first-ever-bbj-787/ 4. Kestrel Aviation · Genesis of a Corporate Jet — https://www.kestrelaviation.com/airliner-conversions/genesis-of-a-corporate-jet/ 5. Kestrel Aviation · BBJ 787 Quotes — https://www.kestrelaviation.com/airliner-conversions/bbj-787-quotes/ 6. Aviation Week · UAS appointed Dream Jet charter manager — https://aviationweek.com/business-aviation/dubai-airshow-uas-appointed-exclusive-charter-manager-dream-jet 7. Corporate Jet Investor · V V Difficult Project — https://www.corporatejetinvestor.com/news/v-v-difficult-project-405/ 8. JetHQ · Rise and Fall of HNA Group and Deer Jet — https://jethq.com/blog/deer-jet-blog-ted-farid

Related entries

Deer Jet LHL-363 Deer Jet

Sources

Deer Jet · History — https://en.deerjet.com/about/history.html

Deer Jet · History — https://en.deerjet.com/about/history.html

Deer Jet · History — https://en.deerjet.com/about/history.html

Deer Jet · History — https://en.deerjet.com/about/history.html

Deer Jet · History — https://en.deerjet.com/about/history.html

Deer Jet · History — https://en.deerjet.com/about/history.html