1 · POSITION
Anjali and Jaisal Singh belong in the Luxury Hospitality Library as the couple behind SUJÁN, one of India's defining conservation-led luxury hospitality platforms. Their work combines intimate tented camps, wildlife expertise, personally authored design, community relationships and the proposition that high-end travel should produce measurable positive impact in the landscapes where it operates.
2 · CORRECTION
This is the correct P-203 identity in the current PEOPLE TO WRITE file and LHL Register: Anjali & Jaisal Singh (pair), India. The previously drafted Luis García Cereceda P-203 file was based on an older/wrong backlog mapping and must not be used as P-203.
3 · THE CORRECT LHL ROLE
Group II — Owner-Creators. Primary brand anchor: SUJÁN. Recommended House anchors: SUJÁN Sher Bagh, SUJÁN The Serai and SUJÁN JAWAI. The register currently carries P-203 as the Singh pair but no anchor, so these should be added.
4 · JAISAL'S RANTHAMBHORE LINEAGE
Jaisal Singh's relationship with Ranthambhore predates the hotel business. His family spent decades around the forest, wildlife filming and tiger conservation; his uncle Valmik Thapar became one of India's best-known tiger conservationists.
5 · A CHILDHOOD IN THE WILD
Current SUJÁN and travel profiles present Jaisal's wilderness literacy as lived experience rather than a later hotel-brand theme.
6 · 2000 - SHER BAGH
Jaisal opened Sher Bagh on the edge of Ranthambhore around 2000, while still in his early twenties.
7 · ONE OF INDIA'S EARLY LUXURY SAFARI CAMPS
Sher Bagh helped translate the tented safari tradition into a distinctly Indian luxury context.
8 · ANJALI AS CO-AUTHOR
Anjali Singh is not a spouse appended to a founder biography. Current ANAND Group material identifies her as co-founder and Creative Director of SUJÁN.
9 · OWNERS AND CREATIVE DIRECTORS
Forbes described Anjali and Jaisal jointly as SUJÁN's owners and creative directors, a useful formulation for LHL because it captures both ownership and product authorship.
10 · DESIGNING TOGETHER
The couple have personally shaped interiors, furniture, photography and the visual language of the camps.
11 · CAMPAIGN FURNITURE
Sher Bagh draws on 1920s campaign aesthetics, but the design is not museum reconstruction; it uses historical safari references to create a contemporary Indian wilderness identity.
12 · FAMILY OBJECTS
Collected artworks, photographs, furniture and personal objects give the camps a family-authored atmosphere rather than a corporate design-manual feel.
13 · PHOTOGRAPHY
Jaisal's wildlife photography is part of the visual world of the properties, collapsing the distinction between owner, naturalist and brand image-maker.
14 · CONSERVATION IS THE FOUNDATION
Jaisal has repeatedly described conservation as the foundation of the business rather than a supporting programme.
15 · RESPONSIBLE TOURISM
SUJÁN's stated purpose is to use tourism to create positive impact for wildlife, biodiversity, culture and local communities.
16 · SHER BAGH AS ORIGIN HOUSE
Sher Bagh is the correct historical House anchor because it is where the SUJÁN operating philosophy first became hospitality.
17 · RANTHAMBHORE
The camp's value depends on deep field knowledge of Ranthambhore, not simply proximity to the national park.
18 · GUIDING
SUJÁN emphasises specialist naturalists, trackers and long accumulated wildlife knowledge, making interpretation a core luxury service.
19 · 2008 - THE SERAI
The Serai near Jaisalmer extended the couple's model from tiger forest to the Thar Desert.
20 · THE DESERT AS LUXURY MATERIAL
At The Serai, desert, Rajputana references, local stone, crafts, food and music become the components of place-specific luxury.
21 · 2013 - JAWAI
SUJÁN JAWAI opened to guests in the 2013 period as a pioneering conservation-tourism project in Rajasthan's leopard landscape.
22 · LEOPARDS AND PEOPLE
JAWAI is significant because the surrounding landscape is not a conventional fenced wilderness. Leopards and pastoral communities coexist in a lived cultural landscape.
23 · CONSERVATION BEYOND PROTECTED AREAS
This broadens the SUJÁN thesis: valuable wildlife habitat can exist outside national parks and can be supported by tourism economics.
24 · COMMUNITY
The model depends on relationships with local communities rather than presenting wilderness as empty land.
25 · MEASURABLE POSITIVE IMPACT
SUJÁN increasingly uses the language of measurable impact, moving beyond generic sustainable-tourism claims.
26 · LOW DENSITY
The camps remain small, allowing luxury to be expressed through privacy, guiding and personal attention rather than large-scale facilities.
27 · LUXURY AS AUTHENTICITY
Jaisal has described true luxury in terms of authenticity, making a difference and storytelling.
28 · STORYTELLING
The Singh model is deeply narrative: family conservation history, wildlife encounters, regional design and local communities all give the stay a story larger than the tent.
29 · NOT IMPORTED SAFARI
Although the tented-camp form has African precedents, SUJÁN's strongest properties are rooted in Rajasthan's own landscapes, materials and histories.
30 · 2009 - AFRICA VENTURE
The couple invested in Elephant Pepper Camp in Kenya's North Mara Conservancy in 2009 with the Cheli family; SUJÁN's official history says that partnership ended in 2023.
31 · LEARNING ACROSS SAFARI CULTURES
The Africa chapter reinforced the exchange between Indian and East African safari hospitality while SUJÁN maintained a distinct Indian identity.
32 · RAJMAHAL PALACE
Anjali and Jaisal were later brought in to help transform Jaipur's Rajmahal Palace, showing that their design authorship could extend beyond wilderness camps into royal urban hospitality.
33 · BEYOND OWNERSHIP
Their relevance is therefore not only owning SUJÁN but having a recognisable creative and conservation point of view.
34 · ANJALI AND ANAND
Anjali also has a major role in ANAND Group, where current corporate materials identify her as Executive Chairperson, while retaining her SUJÁN co-founder/creative-director identity.
35 · JAISAL AND ANAND
Jaisal similarly holds senior ANAND Group roles alongside his position as Founder and Chairman of SUJÁN.
36 · HOSPITALITY AND INDUSTRIAL FAMILY CAPITAL
The pair sit at an unusual intersection of Indian industrial-family governance and highly personal boutique hospitality.
37 · FAMILY-OWNED AND MANAGED
SUJÁN describes itself as family-owned and managed, which is important to its sense of continuity and personal authorship.
38 · THE NEXT GENERATION
Their twins, Sujan and Amrit, appear in the official family story, suggesting that the hospitality platform is already narrated in generational terms.
39 · RELAIS & CHÂTEAUX
Jaisal serves on the Audit & Finance Committee of Relais & Châteaux according to current ANAND Group biography material, connecting SUJÁN to the wider global independent-luxury network.
40 · TOURISM LEADERSHIP
He also participates in Indian tourism and hospitality industry bodies, extending the couple's influence beyond their own camps.
41 · COMPARISON WITH COLIN BELL
Bell helped establish the economics of conservation safari in southern Africa. The Singhs translate related principles into an Indian cultural and wildlife context with unusually strong founder-led design authorship.
42 · COMPARISON WITH JOSÉ KOECHLIN
Koechlin makes science and biodiversity inventories central to the hotel platform. SUJÁN places greater emphasis on wildlife interpretation, community relationships and owner-authored experiential design.
43 · COMPARISON WITH JAMES & HAYLEY BAILLIE
Both couples create intimate lodges where landscape, design and guiding are inseparable. The Baillies articulate an Australian lodge language; the Singhs articulate an Indian conservation-safari language.
44 · WHY A PAIR ENTRY
Separating Anjali and Jaisal would distort the product. Jaisal's wilderness/conservation lineage and Anjali's creative and organisational authorship meet inside the same camps.
45 · WHY GROUP II
Owner-Creators is the correct classification because their personal worldview is legible in the design, conservation model, guiding culture and storytelling of the properties.
46 · WHAT THEY CHANGED
ANJALI AND JAISAL SINGH HELPED CREATE A DISTINCTLY INDIAN LANGUAGE OF CONSERVATION LUXURY — WHERE THE TENT, THE TIGER, THE LEOPARD, THE DESERT, THE LOCAL COMMUNITY AND THE OWNERS' OWN CREATIVE EYE ALL BELONG TO THE SAME HOSPITALITY STORY.
47 · HOSPITALITY LESSON
A conservation resort becomes credible when the people designing the guest experience understand the landscape deeply enough to interpret it rather than merely market it.
48 · STRATEGIC LESSON
Founder-led design and conservation can reinforce each other: the more specific the property becomes to its place, the harder it is for competitors to copy.
49 · RECOMMENDED LHL ANCHORS
Add SUJÁN as P-203's primary brand anchor. Add House anchors to SUJÁN Sher Bagh, SUJÁN The Serai and SUJÁN JAWAI. If the existing LHL brand record uses a numeric code, attach that code rather than creating a duplicate.
50 · TIMELINE
Family prehistory · Jaisal grows up around Ranthambhore wildlife and conservation. c. 2000 · Sher Bagh opens. 2000s · Anjali and Jaisal develop SUJÁN jointly as owners/creative directors. 2008 · The Serai is established near Jaisalmer. 2009 · couple invests in Elephant Pepper Camp in Kenya. 2013 · SUJÁN JAWAI opens to guests. 2010s · pair expand conservation, design and hospitality influence, including Rajmahal Palace work. 2023 · Kenya partnership ends according to SUJÁN's official history. 2025–2026 · SUJÁN marks roughly 25 years of Sher Bagh and continues as a family-owned conservation-luxury platform.
51 · STORY BANK — THE HOTEL BEGAN BEFORE THE HOTEL
Sher Bagh's real origin is not a development spreadsheet. It is decades of one family's relationship with Ranthambhore's tigers, filmmakers and conservationists. The camp came later as a way to turn that knowledge into hospitality.
52 · STORY BANK — THEY DESIGNED THE FURNITURE TOO
At JAWAI and Sher Bagh, the owners are not distant capital. Anjali and Jaisal have shaped furniture, photographs and interiors themselves. The owner's eye is visible at the scale of a chair.
53 · STORY BANK — LEOPARDS OUTSIDE THE NATIONAL PARK
JAWAI demonstrates a different conservation geography: wildlife lives among pastoral communities in an inhabited landscape. The hotel product depends on coexistence, not simply on a protected-area boundary.
54 · LEGACY
The Singhs' hospitality legacy is the Indian wilderness camp as a sophisticated, conservation-led luxury House: deeply personal, visually authored and economically tied to the survival of the landscapes guests come to see.
55 · EDITORIAL NOTE
This file corrects the earlier erroneous P-203 draft for Luis García Cereceda. The authoritative current PEOPLE TO WRITE file and LHL Register both assign LHL-P-203 to Anjali & Jaisal Singh. Luis García Cereceda must not retain P-203. Before publication, resolve the exact existing LHL numeric code for SUJÁN/SUJÁN camps to avoid duplicate House or brand records. ## Sources & Further Reading
56 · [SUJÁN · OUR STORY](HTTPS://THESUJANLIFE.COM/OUR-STORY)
2. [ANAND Group · Jaisal Singh Profile](https://www.anandgroupindia.com/anandcorpgovnance/jaisal-singh) 3. [ANAND Group · Anjali Singh / Group Overview](https://www.anandgroupindia.com/danaanandindia/overview/) 4. [Forbes · Redefining the Business of a Lavish Stay with SUJÁN Luxury](https://www.forbes.com/sites/abehal/2015/09/30/redefining-the-business-of-a-lavish-stay-with-indias-sujan-luxury/) 5. [Condé Nast Traveller India · SUJÁN Sher Bagh](https://www.cntraveller.in/hotels/ranthambhore/sujan-sher-bagh/) 6. [Outlook Traveller · Jaisal Singh on Responsible Development](https://www.outlooktraveller.com/celebrating-people/responsible-development-key-to-our-survival-hotelier-jaisal-singh) 7. [Condé Nast Traveller India · SUJÁN JAWAI](https://www.cntraveller.in/article/sujan-jawai/) 8. [Architectural Digest India · SUJÁN Sher Bagh](https://www.architecturaldigest.in/story/sujan-sher-bagh-in-ranthambore-national-park-is-perfect-for-a-tiger-sighting/)