LHLThe Luxury Hospitality LibraryOn the record
Register/Part I — Hotel Brands/Volume 1 — Yacht & Cruise Collections/
LHL-313 · P5-01-06master complete

Ponant

Ponant was founded on 1 April 1988 by fourteen French merchant navy officers, none of them over twenty-nine, and it is still the only cruise company flying the French flag.

Position

The company began in Nantes as the Compagnie des Îles du Ponant — *ponant* is the west in French naval usage — and its first ship was a three-masted barque, Le Ponant, whose maiden voyage in May 1991 followed Columbus into the Caribbean. Le Ponant is still in the fleet. Jean-Emmanuel Sauvée, one of the fourteen, has run the company since.

Why it is in the Library

Two claims, both structural. The first is the flag: every Ponant ship is French-registered, which is a cost decision made as an identity decision and has held for thirty-eight years. The second is Le Commandant Charcot, the first luxury icebreaker ever built and the first luxury vessel able to reach the North Pole — a ship that opened a destination rather than a route.

What this model does not solve

Small ships mean small inventory: a Ponant sailing that sells out cannot be extended, and the polar season is short and getting less predictable. Taking paying guests to the North Pole is also a proposition whose critics do not need much help making their case, and the Library records the argument as live.