LHLThe Luxury Hospitality LibraryOn the record
Register/Part I — Hotel Brands/Volume 07 — /
LHL-461 · P2-07-05master complete

Meliá Hotels International

Meliá Hotels International is the operating group behind four luxurybrands admitted by the Library: Gran Meliá, ME by Meliá, Paradisus byMeliá and The Meliá Collection.

Position

Meliá Hotels International is the operating group behind four luxury

brands admitted by the Library: Gran Meliá, ME by Meliá, Paradisus by

Meliá and The Meliá Collection. The group record matters because the

same corporate system can own a hotel, lease it, manage it for somebody

else or franchise a brand to an independent owner.

Register position

LHL-461 · P2-07-05. Current register scope: LHL-275 Gran Meliá; LHL-276

ME by Meliá; LHL-277 Paradisus by Meliá; LHL-278 The Meliá Collection.

Origin

The company dates its beginning to 1956 in Palma de Mallorca, when

Gabriel Escarrer Juliá entered the hotel business at the age of

twenty-one.

First house

Secondary histories identify the first operation as Hotel Altair in

Palma, taken on lease rather than built as a company-owned flagship.

Meliá's own historical material opened for this entry confirms 1956 and

Palma but does not name the hotel.

Leasing as an origin story

The company therefore began through operating control rather than

ownership of a landmark building. That distinction remains central to

the modern group.

Leisure roots

Meliá still describes itself as unusual among major international hotel

groups because its origin is in leisure hospitality rather than urban

business hotels.

Spanish expansion

During the 1960s and 1970s the company expanded through the Balearic

Islands, Canary Islands and other Spanish resort destinations.

HOTASA

In 1984 the company acquired HOTASA and, according to its own historical

timeline, became Spain's largest hotel group.

The Meliá acquisition

In 1987 the company acquired the Meliá hotel chain and adopted the Sol

Meliá identity.

Name inheritance

The Meliá name entered the founder's company through acquisition before

eventually becoming the name of the entire corporation. This was not

merely a portfolio purchase: an acquired hotel name ultimately displaced

the original corporate identity.

Public company

Meliá's history records 1996 as the year it became the first European

hotel group quoted on the stock exchange.

Family continuity

Despite public listing, the Escarrer family has remained a major

shareholder bloc and leadership passed to the second generation.

Founder succession

Gabriel Escarrer Juliá stepped back from the chairmanship in 2023 and

became Honorary Chairman; Gabriel Escarrer Jaume became Chairman while

continuing as CEO.

Founder's death

Gabriel Escarrer Juliá died on 26 November 2024. The 2024 governance

report records the resulting changes in the family holding structures.

Paradisus

Meliá's own history dates the birth of Paradisus Resorts to 1995 and

describes it as specializing in the luxury sector. It is the oldest of

the four luxury brands in the present LHL group scope.

All-inclusive luxury

Meliá currently defines Paradisus as an All Inclusive Luxury brand built

around its Destination Inclusive proposition, intended to connect resort

hospitality with destination, culture and nature.

Gran Meliá

Gran Meliá is the group's expression of formal Spanish luxury,

emphasizing service, architecture, gastronomy and Spanish cultural

codes. Within the LHL four it is the closest to a conventional

international luxury-hotel flag.

ME by Meliá

Meliá launched ME by Meliá in 2006, its fiftieth-anniversary year. ME

was created internally rather than acquired.

Lifestyle authorship

Meliá's own service material describes ME as its most cosmopolitan

brand, tied to fashion, art, gastronomy, nightlife and the local social

scene. It represents an internally authored move into lifestyle

hospitality rather than the purchase of an outside lifestyle group.

INNSiDE

In 2007 Meliá acquired the German INNSiDE brand. It is outside the

four-brand luxury scope here but proves that the group has used both

internal creation and acquisition.

TRYP acquisition

On 21 August 2000 Sol Meliá agreed to acquire 100% of TRYP, then a

60-hotel Spanish chain.

What TRYP cost

The contemporary CNMV filing states consideration of 60 billion pesetas:

27 billion pesetas in cash plus 13,222,266 Sol Meliá shares valued at

€15 each.

What the sellers received

The same filing said former TRYP shareholders would receive about 7.2%

of Sol Meliá and Rufino Calero would take a board seat.

Why the filing matters

The regulatory filing preserves the transaction structure and

consideration that retrospective corporate histories compress into a

single acquisition line.

TRYP leaves the system

In 2010 Meliá entered a global alliance with Wyndham that created TRYP

by Wyndham. A brand acquired by one group could therefore move into

another corporate system while the original hotel company continued.

Corporate rename

In 2011 Sol Meliá changed its corporate name to Meliá Hotels

International.

The Meliá Collection

The Meliá Collection is the group's luxury collection proposition for

distinctive hotels with independent identity and strong sense of place.

Collection logic

A collection brand allows an existing hotel to enter Meliá's commercial

system without pretending that Meliá created the building's earlier

history.

Independent ownership

Meliá's 2025 announcement for Five Flowers Hotel & Spa stated that Paya

Hotels remained the property's owner while the hotel joined The Meliá

Collection. Owner, house and corporate collection were separate.

Affiliation versus branding

Meliá's broader Affiliated by Meliá platform explicitly says affiliation

does not require adoption of a group brand. It gives independent hotels

access to the company's commercial and distribution strength.

Degrees of attachment

Meliá therefore sells several depths of corporate relationship: hard

brand, collection, affiliation, management or franchise.

The luxury four

Meliá's own luxury material groups Gran Meliá, The Meliá Collection, ME

by Meliá and Paradisus together. This matches the four-brand LHL scope.

Portfolio beyond LHL

The wider corporate system also includes Meliá Hotels & Resorts, ZEL,

INNSiDE by Meliá, Sol by Meliá and Affiliated by Meliá. Their exclusion

here is a Library scope decision, not evidence that they are outside

Meliá.

2025 operating portfolio

Meliá's first-half 2025 investor release reported 365 hotels and 93,350

rooms in the current portfolio.

Contract mix

Those 365 hotels were reported as 39 owned, 85 leased, 167 managed and

74 franchised.

Asset-light majority

Managed and franchised hotels together represented 241 of the 365

hotels. Meliá is increasingly asset-light, but owned and leased hotels

remain a substantial part of its system.

Management

Under a management agreement, an outside investor can own the property

while Meliá operates the hotel and applies the relevant brand and

systems.

Franchise

Under a franchise agreement, an owner/operator can use a Meliá brand and

corporate distribution subject to contract without Meliá owning the real

estate.

Lease

A leased hotel gives Meliá operating control while the underlying real

estate remains with a landlord.

Ownership

Meliá still directly owns selected hotel assets. No single asset-light

formula describes the entire group.

Barcelona example

For the Barcelona project later operated as a Gran Meliá, Meliá stated

that the existing owner and Tyrus Capital entrusted it to manage the

hotel and congress centre. The luxury flag did not make Meliá the

real-estate owner.

La Palma example

Meliá identified Sol La Palma as owned by ATOM and operated by Meliá,

with the owner funding much of the rebranding investment. Again, owner,

operator and brand were separate.

2025 pipeline

At first half 2025 Meliá reported a pipeline of 70 hotels and 12,954

rooms, taking current portfolio plus pipeline to 435 hotels and 106,304

rooms.

Pipeline contract mix

The pipeline comprised 46 management hotels, 23 franchised hotels and

one leased hotel, with no owned hotels listed.

Strategic direction

Meliá said all hotels signed in the first half of 2025 were under

asset-light models. Nine of those signings were in the luxury segment,

specifically Gran Meliá and The Meliá Collection.

Repositioning

By early 2025 Meliá said it had repositioned 40 hotels over two years

with more than €400 million invested by the company and partners.

What owners buy

The group can move an existing asset upward through renovation,

branding, distribution and management rather than relying only on newly

built hotels. Owner capital and Meliá's operating system can therefore

create the guest-facing luxury product together.

MeliáRewards

Meliá launched its loyalty programme in 1994; it is now MeliáRewards.

Loyalty, direct distribution and customer data are group-level assets

that no single luxury brand can reproduce at the same scale.

Why the group entry exists

A Gran Meliá card can explain Gran Meliá. It cannot explain why an owner

may choose Gran Meliá, The Meliá Collection, affiliation, franchise or

management. LHL-461 records that corporate layer.

Luxury strategy

In 2025 Gabriel Escarrer publicly argued for moving Spanish tourism

toward higher-value demand rather than simply increasing visitor numbers

while Meliá accelerated premium and luxury repositioning.

Labour and housing

Reuters reported in March 2025 that Meliá was buying accommodation for

seasonal workers in high-cost Spanish resort markets because local rents

had become a recruitment and retention problem. The economics around a

successful resort do not end at the hotel boundary.

Candour

⚑ The Escarrer family remains deeply embedded in the shareholder

structure, but Meliá is a listed company and should not be described as

privately owned.\

⚑ Four brands is the Library's luxury scope, not Meliá's total corporate

brand count.\

⚑ The 365-hotel figure is dated to first half 2025 and will move with

openings, exits and conversions.\

⚑ Corporate sources opened for this entry confirm 1956 and Palma but do

not name Hotel Altair; that identification rests on secondary historical

accounts.\

⚑ A Meliá flag does not establish real-estate ownership: the group

itself separates owned, leased, managed and franchised hotels.\

⚑ Membership in The Meliá Collection does not make Meliá the author of a

house's pre-existing architecture or ownership history.\

⚑ "All Inclusive Luxury" is Meliá's own current classification for

Paradisus; inclusions and operating arrangements vary by property.\

The corporate history also contains losses and transfers: TRYP was

acquired in 2000 and later became TRYP by Wyndham; Sol Meliá itself

disappeared as a corporate name in 2011. This entry does not establish

the owner or contract type of every hotel beneath the four LHL brands.

Library scope --- four brands

LHL-275 · Gran Meliá; LHL-276 · ME by Meliá; LHL-277 · Paradisus by

Meliá; LHL-278 · The Meliá Collection.

Timeline

1956 --- Gabriel Escarrer Juliá begins the company in Palma de

Mallorca.\

1984 --- HOTASA acquisition.\

1987 --- Meliá chain acquired and Sol Meliá identity adopted.\

1994 --- loyalty programme launched.\

1995 --- Paradisus born.\

1996 --- stock-market listing.\

2000 --- TRYP acquired for 60 billion pesetas in cash and shares.\

2006 --- ME by Meliá launched.\

2007 --- INNSiDE acquired.\

2010 --- TRYP by Wyndham alliance.\

2011 --- company renamed Meliá Hotels International.\

2023 --- Gabriel Escarrer Jaume becomes Chairman while remaining CEO.\

26 November 2024 --- Gabriel Escarrer Juliá dies.\

H1 2025 --- 365 operating hotels and a 70-hotel pipeline reported.

Profile

Meliá Hotels International · LHL-461 · P2-07-05. Headquarters: Palma de

Mallorca, Spain. Origin: 1956. Founder: Gabriel Escarrer Juliá. Chairman

& CEO: Gabriel Escarrer Jaume. LHL luxury scope: four brands. H1 2025

operating portfolio: 365 hotels / 93,350 rooms --- 39 owned, 85 leased,

167 managed, 74 franchised. Pipeline: 70 hotels / 12,954 rooms.

Conclusion

Meliá's corporate history begins with a leased Mallorcan hotel and still

makes most sense as a history of operating control rather than monuments

owned outright. It bought HOTASA and the Meliá name, bought TRYP and

INNSiDE, created Paradisus and ME, and later built collection and

affiliation structures that let independent owners enter its commercial

system at different depths. The four luxury brands are distinct

propositions, but the parent company supplies distribution, loyalty,

management expertise, contract structures and the ability to reposition

an existing building into a different market. In Meliá, as throughout

Part II, the name on the door is only the beginning of the ownership

story.

## Sources

Signed source titles below are active hyperlinks. Accessed September

2026.

1. [Meliá Hotels International · Annual Report 2015 --- corporate

history](https://www.meliahotelsinternational.com/en/shareholdersAndInvestors/AnnualReportDocs/2015/annual_report_2015_en.pdf)

2. [Meliá Hotels International · Press Dossier 2019 --- history at a

glance](https://www.meliahotelsinternational.com/en/news-room/InsDossierDocs/Press%20Dossier%202019.pdf)

3. [CNMV · Sol Meliá acquisition of TRYP · 21 August

2000](https://www.cnmv.es/portal/hr/resultadobusquedahr?division=1&ihr=2&lang=es&nif=A78304516&page=46)

4. [Meliá Hotels International · First Half Results 2025 --- portfolio

and

pipeline](https://www.meliahotelsinternational.com/en/shareholdersAndInvestors/PublicDocs/2025/Q2%202025/MHI%20Release%20H12025.pdf)

5. [Meliá Hotels International · First Half 2025 results ---

asset-light

growth](https://www.meliahotelsinternational.com/en/news-room/news/Documents/English%20Ref.30-25%20Resultados%20primer%20semestre%202025.pdf)

6. [Meliá Hotels International · 2024 Annual Corporate Governance

Report](https://www.meliahotelsinternational.com/en/shareholdersAndInvestors/AnnualReportCGDocs/IAGC_2024_ENG_VF.pdf)

7. [Meliá Hotels International · Visions of Beauty --- Luxury

Brands](https://dam.melia.com/melia/file/8ttiHHGzVg5qdgewjzLm.pdf)

8. [Meliá Hotels International · Brand culture and

portfolio](https://onboarding.melia.com/landings/home_english.html)

9. [Reuters · Meliá urges Spanish tourism upmarket as hotelier beats

profit goal · 22 January

2025](https://www.reuters.com/business/melia-beats-2024-ebitda-target-sees-better-year-ahead-2025-01-22/)

10. [Reuters · Spanish hotel chain Meliá buys housing for its workers as

rents surge · 10 March

2025](https://www.reuters.com/business/spanish-hotel-chain-melia-buys-housing-its-workers-rents-surge-2025-03-10/)

Sources & Further Reading